December 2017 Electronic Magazine Friday, Dec 8 2017 

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What’s It Mean? A-Z
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Road Map: A list or representation of how different elements are to go together into a publication.  For instance: a photo list with page number/placement and/or pages copied with the photos in place.

Round/Rounding: The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape).  Rounding usually precedes backing.  Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If you prefer a full sized advanced reading copy (ARC – commonly referred to as a “proof”), one can be sent a quoted price. Generally speaking an ARC should cost no more than $75.00 up to 500 pages.  If something is found that was not expected on the ARC (or free proof), it can be fixed at that time, rather than having it show up in the published work. If you desire a true galley or blue line (bound or unbound), request an estimate – same as POD pricing, plus shipping and handling.

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This section is drawn from
http://www.gregathcompany.com/info/tips/crdprep.html
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Book Manufacturing Concepts
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Shipping services through USPS will rise an average of 1.9% and more information can be found at http://www.usps.com. Unless contracting with a jobber that offers free shipping, this will likely effect your total shipping cost on small orders.

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Marketing advice
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Keep in mind that both the cost of a USPS delivered stamped letter and post card go up 1 cent on January 21, 2018.

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Genealogy ideas
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Looking for a book that is out of print? In addition to trying out the businesses we list on our website for used copies, consider local “buy, sell, trade” options. Some areas have these options via radio or TV, in print publications, online bulletin boards as well as social media options. Target both the author’s geographical area as well as where the subject matter of the book covers.

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This section is drawn from
http://www.gregathcompany.com/book.html
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Computer aid!?!
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Have you begun keeping your Christmas card list in a spreadsheet or database program – like Microsoft Excel or Access yet? If not, and you are reasonably comfortable using a computer, it may be a very good idea to do so. Did you know once you enter all the information from your list – or full address book – it can be used to address envelopes or actually personalize those Christmas letters – and so much more? An example is using an Excel sheet with MS Word (mail merge) to print out current lists (produce directory) to share, print mailing labels or gift tags, merge the contact information with your Christmas letter and more.

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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July 2015 Magazine – Define A-Z Thursday, Jul 2 2015 

Four (4)/Full Color Separation: Each of the colors that make “full color” are separated in preparation to print separately – these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

*Galley: A mock up of the books layouts. This layout doesn’t usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

* term not normally used in our offices

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

February, 2015 Magazine – Define Monday, Feb 2 2015 

What’s It Mean? – A-Z
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*Dummy: Rough layout of how one envisions the final publication will look.
E-book (Electronic Book): Any book or manuscript that is reproduced for distribution electronically on the Internet or disk – 3½” floppy or compact (CD).
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

November, 2013 Electronic Magazine – Define Friday, Nov 1 2013 

Bleed: A printed image that extends beyond the trim edge of a sheet of paper or cover.

*Blueline: For Gregath use, see ARCBelow is a definition from “The What Shall I Write Handbook”, Corrine Russell, 1992, that is a good addition to our ARC entry:

“Bluelines are page proofs. They represent your last chance to review copy looking for errors.  Depending on the printing process your printer uses, bluelines may be expensive to produce, and many printers will not provide them unless you request them.  If printers do provide them, they may be expensive, so ask first.  Bluelines may be a good idea if you have a lot of photographs, for bluelines present your only opportunity to see photographs in place.  Check them carefully.  Make sure they are in the correct position, and that they are not upside down or turned backward.  Because bluelines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer’s errors, changes made at this point cost you dearly.”

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

E-Magazine Volume 12 Issue 5: Define A-Z Thursday, May 2 2013 

ARC: abbreviation – Advanced Reading Copy

Archival (Quality): The use of this term varies from the logical definition of the individual words to a wide variety of standards – always have a company explain their definition.  See Also Archival webpage.  Below is a definition from “Preserving Family Keepsakes Do’s and Don’ts”, Ilene Chandler Miller, 1996:

“A term that suggests a material or item is permanent, durable and chemically stable and therefore safe for the preservation of our keepsakes.”

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

E-Magazine Volume 12 Issue 3: Define A-Z Tuesday, Mar 5 2013 

Advanced Reading Copy (ARC): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee  covers any printer error (such as upside down photos) that may occasionally occur.

Adhesive binding: Soft or hard type binding – most associated with perfect soft  binding. Pages held together by adhesive/glue, rather than any form or sewing or mechanical attachment (stapled). Block then attached to paper (soft) or hard cover case.

 

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

February 2003, V2#2: Marketing Friday, Jan 9 2009 

Don’t overlook selling your books to bookstores – especially if you’ve built in a wholesale price.  Most bookstores (both chain and independent) have a local interest section.  Contact all bookstores (don’t overlook the “biggies” like Books-A-Million, Barnes & Noble, etc.) by phone to set up an appointment.  Arrive on time, with either an Advanced Reading Copy (ARC) as an example or the actual book in hand.  Best of luck!