May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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E-Magazine Volume 12 Issue 6: What does it mean? A-Z Thursday, Jun 6 2013 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Basic Size: Standard sheet size per type of paper that determines the weight.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Now accepting digital manuscripts online Tuesday, Feb 24 2009 

As we continue to improve our services, we are pleased to announce that we can now accept and share digital files online – at no additional charge. We continue to discard email attachments, but we have arranged for a SkyBox where digital manuscripts and cover art files can be uploaded and allow customers to download full resolution files for viewing.

April 2004, V3#4: Define Tuesday, Jan 27 2009 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Clip Art: Commercially produced “stock” images, already prepared, many times found in collections.  Generally copyright free with some limitations, it can be “cut and pasted” directly into the publication

Line Art: Made of individual lines, no % shading or close line fill – unless special handling is required for a  (some very detailed older woodcuts, etc.), these do not add to cost of publication

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://gregathcompany.com/gloss.html and
http://gregathcompany.com/glosswrite.html

June 2003, V2#6: Design Sunday, Jan 11 2009 

Simple artwork (map, coat of arms, etc.) or clip art (general books, children, calligraphy graphics, etc.) sometimes adds to any book. It also serves as great filler for white space that may appear at the bottom of a page or end of a chapter.

Artwork should be clear, dark (but not too dark – don’t choose a graphic that covers ½ the page in black ink).  Depending on your printer/publishers needs they should either be attached to the manuscript or preferably sized for the space in which it will appear. Should you possess an artistic talent or have relatives or friends that do, you may wish to include these.
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This section is drawn from information online at http://www.gregathcompany.com/tips.html 

May 2003, V2#5: Production Sunday, Jan 11 2009 

We usually recommend the use of a typeset title page for all books, as it adds to the pleasing appearance of any book. A title page may contain a photo or artwork, if you wish. We do, however, occasionally have a customer that specifies the use of his own title page, which is fine.

May 2003, V2#5: Define Sunday, Jan 11 2009 

Cover Plate (Artwork Engraving): A product necessary for the inclusion of special artwork such as drawings, coats of arms, borders, etc. on the front cover of a hardbound book. Also, this option is more economical than per line imprint for multi-line impressions and/or large orders.