Catalog Cool Winter Savings – through 1-15-13 Friday, Nov 2 2012 

Just request the following for special pricing

BONUS savings: Save 5% off any G listing book in stock with purchase of another item (any price). Combine with free shipping through November.

– OR –
New Year’s Wholesale: Even if you don’t normally qualify for wholesale discounts, any one item on this list is yours at 40% off of retail – if you choose to pay standard S&H. No further purchase required.

August 2005, V4#8: Marketing Thursday, Jan 29 2009 

A correctly applied for and used ISBN can lead to more sales and easier distribution.  Having an ISBN adds your book to the “Books in Print” series.  Most major online booksellers use this as their database.  This is also how most bookstores check on availability for special orders.

June 2005, V4#6: Marketing Thursday, Jan 29 2009 

If an author chooses to, applying for ISBN numbers will get the book(s) in the “Books In Print” reference series.  Additionally, many stores that special order, do so from this ISBN database.  An ISBN number (and barcode) may be required if one plans to utilize a large wholesale distributor. ISBN website – www.bowker.com.

February 2003, V2#2: Marketing Friday, Jan 9 2009 

Don’t overlook selling your books to bookstores – especially if you’ve built in a wholesale price.  Most bookstores (both chain and independent) have a local interest section.  Contact all bookstores (don’t overlook the “biggies” like Books-A-Million, Barnes & Noble, etc.) by phone to set up an appointment.  Arrive on time, with either an Advanced Reading Copy (ARC) as an example or the actual book in hand.  Best of luck!

November 2002: V1#3: Marketing Wednesday, Dec 24 2008 

When deciding on what the total cost (retail) for you book is to be you need to consider not only production cost but any additional postage during manufacturing or other hidden costs as well as delivery postage to your customers (if you plan to sell “postage included”).  In a genealogy or family history, it is not usually smart to try to recoup research, manuscript preparation or travel time and expense through your retail price.  However, one may wish, once they have established the “break even point” and what profit margin they wish to have they might want to add in “standard wholesale”.  In the book industry genre (topic, subject) wide, book stores and book dealers expect to be able to buy books at 40% off the retail sales price.  If you add 40% to what you feel you need from a book, then you will be getting a basic price for wholesale sales and that basic price+40% on retail sales.  This also gives you room to run special pricing if you desire such as a lower pre-publication price (discussed next month) or a sale at a family reunion, etc.