April 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean?

Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.

A-Z
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Joint:  The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.

Layout: A written/graphic plan of how the completed book should come together and look.  A full layout includes all elements from page placement to binding, and beyond.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Basic ideas include:

  • electronic elements such as alternate formats, audio, video, and bonus material
  • consider offering free updates

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This section is drawn from
http://www.gregathcompany.com/publish/design/elements.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We offer a wide range of bindings – even for single books.
  • POD program makes it even easier – but less profitable.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Provide coupons and special offers – from cents off to %, BOGO, or limited time only special service or products
  • Promote free consultations and quotations – many business charge for these services

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Never discard an unchecked document resource. Example: A person may own a fraction or “interest” to land through an estate – without owning land outright in their own name. This can still be used as collateral for mortgage (document), even if their name was never on the land document.

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Have a tip? e-mail us
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Computer aid!?! – not in this issue

March 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean? A-Z
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.

ISBN: International Standard Book Number – assigned by various agencies world wide.  A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers.  The assignment of this number also places the title in “Books in Print”.  http://www.isbn.org

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor.

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This section is drawn from
http://www.gregathcompany.com/binding
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We dispense with the traditional publishing “10% rule” (You may get – and pay for – up to 10% more or less than ordered.
  • For most soft bindings, we dispense with our normal $25.00 set up fee.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The adage of “it takes money to make money” is still true today. While grass roots promotion of a publishing project is low to no cost and can be very fulfilling, direct mail can be a fast and easy way to get your information into potential buyer’s hands. With a bit of creative work and careful planning, the cost of printing and mailing can be easily offset by income. Let Gregath be your mailing support team: We offer “hands off” services for many needs – you provide the content and contacts while we do the rest. Popular options include

We can address, stamp and mail

We can use camera ready files to produce and send your mailing(s) – singles or on a schedule

We offer graphic design to augment our offerings as well.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas – not in this issue
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Have a tip? e-mail us
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Computer aid!?!
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Still not sure where to start when beginning your book’s online web presence? Whether doing a dedicated website, blog, of social media “pages”, you might find this worksheet (PDF) of assistance to plan each page, group, or section.

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This section is drawn from
http://www.gregathcompany.com/

web/easystart.html
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