December 2017 Electronic Magazine Friday, Dec 8 2017 

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What’s It Mean? A-Z
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Road Map: A list or representation of how different elements are to go together into a publication.  For instance: a photo list with page number/placement and/or pages copied with the photos in place.

Round/Rounding: The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape).  Rounding usually precedes backing.  Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If you prefer a full sized advanced reading copy (ARC – commonly referred to as a “proof”), one can be sent a quoted price. Generally speaking an ARC should cost no more than $75.00 up to 500 pages.  If something is found that was not expected on the ARC (or free proof), it can be fixed at that time, rather than having it show up in the published work. If you desire a true galley or blue line (bound or unbound), request an estimate – same as POD pricing, plus shipping and handling.

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This section is drawn from
http://www.gregathcompany.com/info/tips/crdprep.html
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Book Manufacturing Concepts
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Shipping services through USPS will rise an average of 1.9% and more information can be found at http://www.usps.com. Unless contracting with a jobber that offers free shipping, this will likely effect your total shipping cost on small orders.

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Marketing advice
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Keep in mind that both the cost of a USPS delivered stamped letter and post card go up 1 cent on January 21, 2018.

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Genealogy ideas
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Looking for a book that is out of print? In addition to trying out the businesses we list on our website for used copies, consider local “buy, sell, trade” options. Some areas have these options via radio or TV, in print publications, online bulletin boards as well as social media options. Target both the author’s geographical area as well as where the subject matter of the book covers.

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This section is drawn from
http://www.gregathcompany.com/book.html
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Computer aid!?!
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Have you begun keeping your Christmas card list in a spreadsheet or database program – like Microsoft Excel or Access yet? If not, and you are reasonably comfortable using a computer, it may be a very good idea to do so. Did you know once you enter all the information from your list – or full address book – it can be used to address envelopes or actually personalize those Christmas letters – and so much more? An example is using an Excel sheet with MS Word (mail merge) to print out current lists (produce directory) to share, print mailing labels or gift tags, merge the contact information with your Christmas letter and more.

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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October, 2013 Electronic Magazine – Marketing: Mail merge with dashes (-) Tuesday, Oct 8 2013 

Plus-4 Zipcode and other dashes

Sometimes basic mail merge has problems with cells that contain a dash (-) such as a plus-4 zipcode (74370-0505) – it refuses to print anything for that area, or switches to gobbledygook. Simple solution for zips – make a base cell for your code and a +4 cell for the additional numbers and when setting up mail merge don’t forget to place a dash between the tags. For small lists and rural areas, some just use the base zip, but that sometimes slows delivery.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html

Full September, 2013 Electronic Magazine Tuesday, Oct 8 2013 

What’s It Mean? A-Z
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Bar code: Symbol capable of being read by an optical scanner. Generally placed on back cover providing specific information about item.

Binding: Folded sheets (signatures) or single leaves (pages) secured on one edge (spine) and protected by a cover.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Placing your eBook in a keeper case, usually used for DVDs, gives you an outer cover, as well as a space inside for a small booklet.

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Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd
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Book Manufacturing Concepts
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Some things you may consider when seeking permission to reprint:

  • Copyright release can be anything from “sure, please keep this work in print and do whatever you want to with it” to very specific like “you may print 15 copies, with the attached disclaimer, but otherwise unchanged in hard cover with this publisher, at one time in the next six months, not to be used for profit”. Copyright release may require compensation in exchange for the release.

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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice – variable data
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Microsoft Office users may be comfortable using mail merge to personalize each and every mail piece. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card – each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html
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Genealogy ideas
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You might be surprised what you can find useful in free federal publications: http://publications.usa.gov/USAPubs.php?NavCode=K

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Have a tip? 
e-mail us
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Computer aid!?!
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Have you jumped on the social networking bandwagon, but don’t think it’s worth the time? Consider choosing 1 social networking platform and take the time to learn how to really use it. Then, don’t over use it. If you begin to see results, you may choose to grow into another platform, etc. but just having a user account won’t do much good unless you make it work for you.

February 2007, V6#2: Computer Tuesday, Dec 30 2008 

What software to use? (part 3)

Especially if you have some experience with Microsoft software, one might consider buying Microsoft Office (instead of single particular program), which will include Word, a spreadsheet/database program, usually a webpage program, and sometimes Publisher. This is a long range planning consideration – especially if you are looking toward being a life-long author. Not every book project will be well suited to a single program. Transcriptions, and columnar data works very well in Excel. This data can be sorted, rearranged and selectively inserted into a Word manuscript – all without having to retype.