March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

Special Author Offer – through Thanksgiving 2016 Thursday, Aug 25 2016 

Electronic Book Conversion – Discounts for all

Choose free electronic service, 50% off, or deeper discounts, depending on what is most helpful to you:

FREE: Submit a copy of your manuscript in MS Word and we’ll convert it to PDF at no charge. Electronic approval is required before using converted PDF for print production. These electronic book files are meant for personal and family use and enjoyment, as they will contain no Copyright or Digital Rights Management (DRM) protections.

OR Interested in a PDF book manuscript from hard copy? If it is document feedable, we will only charge a penny a page to convert (at least 50% savings)

OR EPUB file (more “traditional” EBook format) of interest? Basic file conversion is free, but seldom does a basic conversion result in a file authors are happy with due to the differences between the printed page and EBook formatting. If further services are desired, they can be billed at only $10.00 hour – over 50% savings.

Electronic file offers may be combined and files provided via Dropbox, Google Drive, or Box.com free of charge. Mailed file services available for a fee.

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript (with production instructions and discount code), mailing information, and deposit to arrive at the publisher postmarked no later than 11-25-16 with code.

  • Use this Discount Code ONLY: “ENov16Conv”.

April, 2015 Magazine – Genealogy Tuesday, Mar 31 2015 

The Oklahoma Historical Society has a YouTube channel for full clips of everything that  OHS is digitizing in their archives – http://www.youtube.com/user/OHSfilm

March, 2015 Magazine – Production Wednesday, Mar 4 2015 

Even if not “going online” the information found on the noted page should be produced – as it will be invaluable to book promotion. Once produced, it can also be used (or re-used) as a press kit basis.

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This section is drawn from http://www.gregathcompany.com/service/markting/website.html

Digitize Manuscript Special: Only until Valentine’s Day! Wednesday, Feb 4 2015 

DigitizeTransform your hard copy manuscript into a digital one for at least 50% off our services with several free upgrades. Digitizing your manuscript is just the first step in many different paths.One of which could be reprinting at a moment’s notice. If you choose to reprint, take advantage of this special to digitize your manuscript – with many popular upgrades – absolutely FREE! Visit our website for full details.

Electronic Magazine – June 2014, V13#6: Computer Monday, Jun 2 2014 

American Writers today have no excuse for not being “online”: This may sound harsh for those not there yet, but true. While many things can have a steep learning curve, basic usage of today’s technology shouldn’t be viewed as an insurmountable skill set. The rewards far outweigh the cost in time, patience, and added “utility bills”. It is part of the cost of doing business in the 21st century. Don’t want to invest in hardware of your own? Head somewhere with public access computers, such as a library or internet cafe, and ask for assistance. Whether you choose a free email account, or use social networking as the extent of your online empire, it is something that today’s readers have come to expect from living authors.

March, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

If you are considering a digital edition – whether as sole edition/format, or an alternate – do be sure to take advantage of at least some of the additional features you can use in an electronic edition.

March, 2014 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014 

Camera Ready (see below): Material prepared for “shooting”: Many printing is done utilizing photography or scanning in the early stages of the process.

Camera-Ready Digital File (Manuscript): A digital file or files, stored on the internet or removable media, that contains Camera Ready Manuscript to be printed.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

January, 2014 Electronic Magazine – Computers Tuesday, May 20 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

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