June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

2016 First Quarter Publishing Special Offer Sunday, Jan 17 2016 

Free Stationary or Promotional Materials
The more books published, the more free to you!
25, 8.x11″, black and white, printed one side sheets for every 25 books you order.


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Perfect for stationary, or sell sheets, this offer can be combined with color, extra printing, folding, etc. upgrades to fulfill your needs. This offer includes free g


 

raphic production of basic letterhead or we can produce whatever you send in a PDF file. Ordering 500 books, then expect 500 free sheets. Additional requested, FREE upgrade  – ask for better paper and allow us to select something from our in-house stock for you: anything from 60-80 white to linen or specialty color paper. Not available in quantities different than 25 increments, advance shipping may be paid by customer if desired.

 

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 4-16-16 with code.
  • Use this Discount Code ONLY: “FreMAT”.

Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

January 2015 Magazine – Definitions Friday, Jan 9 2015 

A-Z
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*Double Wire Binding: Soft type of binding where spine of book consists of double wire loops threaded through holes in book block. This method is more durable then spiral binding. See Coil/Spiral Binding

Drop Ship (marketing): Within 48 hours of receiving an order, it is forwarded to the Copyright holder, author, publisher, etc. (usually by postal system). That person maintains all book inventory and controls shipment. After they receive the order, they fill/ship it within 10 days. Due to the many individuals and businesses as well as different shipping methods Gregath does not guarantee a specific carrier or class. If the person has failed to inform Gregath as to an out of print status, a full refund is issued for the unavailable book. See Also Special Order
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Thanksgiving 2014 Catalog Special Monday, Nov 24 2014 

Thanksgiving week catalog orders = free delivery!

For every paid order received before midnight, Saturday, November 29th, 2014, receive a full refund for paid S&H with your order delivery, plus a little “thank you”. To take advantage of this offer, include the discount code ShipThanks14 with your order.

Fine Print: Orders that do not include this code may not receive this offer. This offer may apply only to in stock and drop ship only. If your order doesn’t quality, you will be contacted with the option of canceling before shipment.

Also, check out our reasonable gift services at http://www.gregathcompany.com/catalog/general/giftservices.html

We print as well as publish! Friday, Jun 28 2013 

Have you considered us for any of your printing needs? In addition to publishing books, below is a basic sampling of current full color printing prices. We still do one color, accessories and specially items as well.

layout fees may apply

(list prices – may alter without prior notice)

Full color standard fold brochure for 8.5×11″
500 – $150.00

Full color unfolded flyer/stationary, single side, 8.5×11″
500 – $110.00

Both side full color printed post card
500 – $40.00

Flat full color (full bleed) business card
500 – $40.00
1000 – $70.00

E-Magazine Volume 12 Issue 3: Computers Tuesday, Mar 5 2013 

Mailing packages through Priority USPS? Save up to 25% (or more with Regional boxes) by learning their online payment/label print functions “click and print”.

Holiday Postal Shipping Information Tuesday, Nov 20 2012 

Friendly reminder, from USPS supplied information, on those Christmas shipping dates: Once you’ve made your purchase and had it wrapped and packaged for shipping (or allowed your retailer time to process the order), the dates below are the last dates suggested to ship for Christmas delivery –

Sending somewhere in the United States? Get it in the mail by December 22 if you are sending Express (overnight) mail, or December 21 for Priority.

Sending outside the US? Deadlines begin December 3 for Priority, go through December 11 for Express, and finalize December 17 for Global Express Guaranteed.

Don’t forget to buy some forever stamps in 2012 – they will be worth an extra penny in by February, 2013. Christmas forever stamps from this year will still be good for future holidays!

July 2012 E-Zine (V11#7): Marketing Thursday, Jul 19 2012 

If your promotional mailing is in excess of 200 pieces of the same design, sent at the same time to domestic addresses, you may wish to economize with a “bulk” mailing. Clients that publish with us can take advantage of our post-paid mailing permit imprint to send their promotional materials out by standard mail. If the mailing is large enough, first class mail is also an option at permit discount. Contact us for more information.

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This section is drawn from
http://www.gregathcompany.com/marketing

December 2006, V5 #12: Genealogy Friday, Mar 20 2009 

Don’t forget to ask for family data updates in your end of year holiday mailings. So many of us put off adding family information to our working files because it can be done later. Sometimes this turns into loosing information. Remember to include your new family data in these mailings as well. This can be done as a separate sheet that can be easily discarded for those non-genealogy oriented family members.

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