Book Production and Electronic Magazine
barcode, Barnes & Noble, books in print, Books-A-Million, control, database, International Standard Book Number, inventory, ISBN, number, publisher, reference Gregath Company, Inc.
7:11 pm
ISBN
The inclusion of an International Standard Book Number in your book design, places you in the “Books in Print” reference series, available in print and online from many different places. Additionally, this places the book in the database that most large chain bookstores and many smaller book shops use to special order titles. This is a way to get Barnes & Noble and Books-A-Million to carry the book without loosing inventory control. If an author has their own ISBN, they fill these orders directly. Generally, if a publisher ISBN is used, a copy or two stays with the publisher to fill these orders.
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Uncategorized
brain, broken words, edge, eye, justification right margin, justified, left margin, line, ragged right, read, reader, spacing, text, uniform, wrap Gregath Company, Inc.
2:35 pm
While text that is justified at both right and left margins has a tidier effect, text that is justified on the left with a ragged right is actually easier to read. This is due to the fact that all spacing is uniform and no words are broken to wrap onto the next line. Both of these devices, though allowing uniform right and left edges, slow the reader’s eye down as the brain processes these differences.
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Definitions and Electronic Magazine
binding edge, board, edge, fore edge, leaf, margin, sheet, trim edge Gregath Company, Inc.
2:28 pm
Trim Edge (or Margin – also “Fore Edge”): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).
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Electronic Magazine and Marketing
back issue, calendar, cost, option, periodical, pro-rated, renewal, subscription, year Gregath Company, Inc.
2:26 pm
Options that will not add to the cost of a periodical may include:
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue. Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.
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Definitions and Electronic Magazine
antique, binding, characteristic, cloth, cockle, cover, designation, eggshell, embossed, english, fastback, felt, finish, leatherette, linen, machine, method, paper, pebble, perfect, sheet, soft binding, softbinding, type, vellum, wove Gregath Company, Inc.
4:54 pm
Fastback Binding: Soft type binding. Similar to perfect binding method – cover consists of separate front and back covers with a reinforced cloth spine.
Finish: Term that describes the surface characteristic of a particular paper. i.e. antique, cockle, eggshell, embossed, English, felt, leatherette, linen, machine, pebble, vellum, wove, etc.
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Electronic Magazine and Marketing
book, colored, cost, form, insert, issue, loose, Marketing, paper, periodical, purchase, renewal Gregath Company, Inc.
4:51 pm
One marketing options that will add too much to the cost of a book or periodical may include: Consider adding a loose purchase/renewal form to (renewal) issue – use colored paper for “pop”.
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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html
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Definitions and Electronic Magazine
book, book block, bookbinder, bound, end paper, endpaper, group, hard binding, leaf, material, page, printed, soft binding, text, text block, written Gregath Company, Inc.
4:49 pm
Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.
Book Block: Endpapers, text block and all other materials before hard or soft binding.
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