May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

Advertisements

February 2018 Magazine Issue Monday, Feb 26 2018 

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What’s It Mean?
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Fold out (gate fold): Any included material in a book that is larger than the text page. Inclusion in book, by definition, must be printed on oversized paper and folded smaller than finished book size to allow for unfolding.

Watermark: Mark traditionally produced during paper production within the structure of the paper. Digital watermarks may be produced by applying a ghosted mark during the printing process to paper or other media.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Considering different formats to your index can make it more user friendly, reduce page count, alter the “flavor” of the index, and more. While it is hoped that all genealogy authors feel and index is required, it shouldn’t be looked at as “something I’ve got to do”. Visit our information page for more examples and ideas.

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Book Manufacturing Concepts
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Authors, did you know that if you only want a few pages in your book printed in color – say 10 out of a 200 page manuscript, you can order only those pages in color? No longer must they be together or in the front or back to produce this potential vast reduction in cost. Likewise, all your manuscript pages may be in color, but only the page numbers you specify will be printed (and charged) as full color.

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Marketing advice
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Haven’t double checked new pricing through USPS yet? Remember pricing on many things changed January 21. Go to https://pe.usps.com/text/dmm300/notice123.htm at any time for full pricing. More information, including easier to use guides can be found at postalpro.usps.com – search “2018 price change”.

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Genealogy ideas
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You’ve had a month to settle into the new year: Have you set you set your 2018 genealogy goals? If not, no better time than the present to set at least one. If so, it’s not a bad idea to review them and note your progress or plans to implement.

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Have a tip?  e-mail us
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Computer aid!?!
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Attempting to utilize any of the services USPS offers on their website? Information gathering (zip codes, tracking, pricing, “how to”, etc.) can be done without an account, but many other great things are available to you once you set up a free account through USPS: Informed Delivery, change of address (fee for this service as a way of ID protection), mailing supply (including stamp) ordering (fees for “shipping” and face value), click-n-ship, a variety of other services for businesses, more automated tracking, etc. Go to http://www.usps.com and click the sign in/register link in the upper right of the screen – then follow the instructions.

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Have a tip?  e-mail us
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About this e-zine
///////////////////////////////

Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

August 2017 E-Zine Monday, Aug 21 2017 

Did you miss a back issue? Check out our website or Facebook Page!

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What’s It Mean? A-Z
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Printing: See Offset Printing

Print Run: Defines the number of copies printed.  With our system, usually anything under 100 will be digitally “printed”, and anything 100 and over will generally be offset printed.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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You can use QR codes to offer exclusive content: Not available any other way to the reading public. This makes the edition that contains these codes (over other editions that do not) valuable in a different way. This may even encourage purchase of more than one edition by the same reader.

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This section from http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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If you wish to produce your own website, but don’t wish to use internet service “cookie cutter” offerings, you may decide to use a program specifically for web design. We utilize Microsoft Expressions (after FrontPage was no longer supported) for all work through 2016. The feedback we are getting from Adobe Dream Weaver is wonderful, with a bit of a steep learning curve. There are many others as well.

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This page from http://www.gregathcompany.com/web/advanced.html
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Genealogy ideas
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Check out Genealogy by Barry for a good basic primer on using Google for genealogy research

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Computer aid!?!
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Don’t discount your software company for assistance if you are upgrading software: From operating systems and other “old standard” programs that upgrade, to starting to use a brand new program – many software publishers realize the more stand alone assistance they can provide online makes for fewer help calls. Another source? Have you tried You Tube for how to videos yet?

June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

A Band of ANGLEAS Reprint Thursday, Mar 2 2017 

We are excited to announce the return to print ofangeleaftcvr

A Band of Angleas with Index (2017 Omnibus reprint) and the original index only

By Robert W. Anglea

Revised from original 1991 book and includes supplemental index (sold separately in early edition), this 460 page book carries an hardcover ISBN 978-1-936091-32-4. The original large format of 8.5×11″ has been preserved in this  full-color hard cover book. Contents include photographs, charts, documents and artwork.

Softbound and CD editions also available. Visit the website or contact us for more information.

 

March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

January E-Zine Monday, Feb 27 2017 

Better late than never!!

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What’s It Mean? A-Z
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Paper Basis Weight (see Basis Weight): designation given to a sheet of paper in terms of weight of 500 sheets (1 ream) in the standard size.

Paper Brightness: refers to the ability of paper surface to reflect light.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider:

  • Adding topical watermark as “wallpaper” on a lightly worded page. Many genealogy layouts produce lots of empty space on a given page – but rarely in continuous chunks to insert a good size graphic. Watermarking the item you wish to include allows it to be viewed, but doesn’t add to the overall size of the manuscript. Many authors then also offer that artwork in it’s entirety online or in bonus e-book files.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Watermarks, or ghosted images, may be applied inexpensively in today’s book projects digitally. Traditionally watermarks were produced as a component of the actual paper during production. Digital watermarks allow for more versatility, control of design (including color), and economy.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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As the year begins, don’t sell yourself short. You know your product best. One of the standard pitfalls in today’s world is “doing marketing” and then setting it aside as done. Do you consider your genealogy done after the first book? For better continued sales, continued marketing is indispensable.

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Genealogy ideas
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Sometimes derivative sources (history or genealogy books, transcriptions, etc.) can slow research progress more than working without them. While many rarely think this way: Any resource that is not primary or original may contain more errors (though rarely on purpose). If an annotated genealogy book is the basis of family research, take the time to fact check before building upon the foundation. When possible, finding one’s own way through a family tree allows for more accomplishment than finding others research to fill a family tree.

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Computer aid!?!
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Did you know you might be able to use your phone for manuscript transport and tweaking? There are full fledged apps for most of the production software you may use for your book. For instance, did you know Microsoft Word is free for Android phones? While you wouldn’t want to spend much time using your phone’s keyboard for composition, it would be super handy if you were traveling and had long layovers. Taking time with your manuscript on your phone may also give you ideas for digital edition(s).

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About this e-zine
///////////////////////////////

Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

-*-*-*-*-*-*-*-*-*-*-*-

Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
///////////////////////////////

Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

November & December 2016 E-Zine Tuesday, Dec 13 2016 

This busy season we are announcing both issues can be found on our website or in a Facebook note. We realize this may not “deliver it to your door” like placing the text in three different places online, but think it might be worth the little extra effort for blog readers.

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