Retreat 2016 New Speaker Tuesday, Mar 8 2016 

Joe Bott will be joining us at the retreat to discuss and enlighten us about many positive facets of his free web project Dead Fred. His online photo archive has harnessed the power of networking to put identifications to photographs for many years – since before crowd-sourcing was popular. Visit the Retreat online for more information.

February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Computer aid!?! – see Design Inspiration this issue.

January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

Electronic Magazine – June 2014, V13#6: Computer Monday, Jun 2 2014 

American Writers today have no excuse for not being “online”: This may sound harsh for those not there yet, but true. While many things can have a steep learning curve, basic usage of today’s technology shouldn’t be viewed as an insurmountable skill set. The rewards far outweigh the cost in time, patience, and added “utility bills”. It is part of the cost of doing business in the 21st century. Don’t want to invest in hardware of your own? Head somewhere with public access computers, such as a library or internet cafe, and ask for assistance. Whether you choose a free email account, or use social networking as the extent of your online empire, it is something that today’s readers have come to expect from living authors.

May 2009, V8#5: Computer Tuesday, May 5 2009 

Do I need a Web Presence?

If you are an author or genealogist, the short answer is a shouted YES. Whether it be a Facebook or MySpace page, Twitter account, blog (Blogger, WordPress, etc.), a dedicated website with your own domain, or combinations of the above, being on the internet is becoming as standard as business cards, letterhead, and post office boxes for professional and hobbyists alike. You need to “get out there” to be found, just be careful how much you reveal. I always suggest using a post office box for an online address. If you want to talk to folks on the phone, but are worried about giving your permanent information out, buy a pay as you go phone. They are like disposable email addresses, if the account becomes a problem, discard it.

Febrary 2009, V8#2: Marketing Monday, Feb 16 2009 

Free or nearly so:

Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.

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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html

 

 

December 2005, V4#12: Marketing Thursday, Jan 29 2009 

Consider developing at least one aspect of the book into a lecture, or character presentation, and market this presentation – always referring to the book.

October 2005, V4#10: Marketing Thursday, Jan 29 2009 

When printing new business/calling cards, consider adding author to your title and/or including your book’s homepage address (URL).

July 2005, V4#7: Marketing Thursday, Jan 29 2009 

What’s good to find other researchers, is also good to find other folks that would like to purchase your book :o)

See Genealogy this issue as well.

April 2005, V4#4: Marketing Wednesday, Jan 28 2009 

You have paid for acid free paper and your books is “built to last” – don’t forget to include this in your list of positive selling points, when possible.  After all, the beautiful book you have produced cost you (and, by extension the customer) more than if it was on newsprint paper!  One place you always have a chance to mention this is in a press release.  You may choose other selling points for space use in paid advertisements and networking time and space.

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