March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

Current Publishing Service Sale Thursday, Jul 2 2015 

10%: Color for black and white

If color book page publishing in quantities of 10 or more, pay black and white prices for 10% of your total. The more you order, the more you save! This applies to any book pages (entire book or specified pages) ordered in color – binding prices remain the same. Examples:

  • Publish 10 books, pay 9 for color and 1 color book black and white cost.
  • Publish 100-109 books, get 10 color books at black and white cost.
  • Publish 210-219 books, get 21 color books for black and white.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your order/payment mailing.
  • Send your manuscript, mailing information, and payment to arrive at the publisher before August 31, 2015.

July 2015 Magazine – Define A-Z Thursday, Jul 2 2015 

Four (4)/Full Color Separation: Each of the colors that make “full color” are separated in preparation to print separately – these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

*Galley: A mock up of the books layouts. This layout doesn’t usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

* term not normally used in our offices

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Cool Savings for Color Hard Binding Tuesday, Nov 25 2014 

Let us help you make the decision to go into hard cover a bit easier, we’d like to offer an additional $1.00 off our list price for publishing color hard cover books: This is good in any quantity. To qualify for this special offer, you must do the following: Specifically request this offer with your manuscript/deposit mailing. Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 1-15-15. Include a copy of this post, or the top of our sales offer webpage.

Electronic Magazine – October 2014 v13#10: Production Monday, Nov 3 2014 

Is your electronic book chocked full of color photos and graphics, audio, video, and more? Use the internet to support printed and bound editions: Provide links to color and additional content. This online content may also be used for promotional purposes, and may be placed in public access areas, or restricted areas.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/ebook.html

Electronic Magazine – September 2014 v13#9: Marketing Thursday, Sep 4 2014 

CACTreeBusCards copyWhen ordering full color cards of a business or calling card size: Depending on the needs of the project, high gloss coating, available at extra charge, may be an important upgrade: Besides allowing the color layout to “pop”, this greatly improves the longevity of business cards.

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This section is drawn from
http://www.gregathcompany.com/service/cards/businesscalling.html

May, 2014 Electronic Magazine – Computer Tuesday, May 20 2014 

Still thinking in black and white? The days of green and amber monitors are well past, as is unaffordable color computer copies. We live in a color world and while you may not be able to afford a full color printed book, consider using color in your sales items. Always check the price difference between color and black and white (from letterhead and envelopes to flyer and bookmarks) – the margin of savings may not equal the value loss.

Free postcards or discounted business cards with publishing – limited time Monday, Sep 30 2013 

PImageeople who self publish (fund their own work), need all the assistance they can get. Through November,2013, we are offering free post cards when publishing at least 50 books, and $5-10 off 500 color business cards. These cards can promote the book, the author, or any number of other things.

Visit http://www.gregathcompany.com/service/salep.html for full details on any current sales offerings!

New Publishing Special Limited Time Offer Wednesday, May 15 2013 

Special color printing offer for publishing clients – good only on publications started before June 6, 2013: Free color page in b/w book OR color printing at b/w pricing for 25% of project. Visit http://www.gregathcompany.com/service/salep.html for full details.

February 2013 E-Zine (V12#2): Design Monday, Feb 11 2013 

Content ideas for electronic content include:

  • Book can be made fully searchable

  • Colorized b/w photos or graphics

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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