May, 2018 E-Zine Monday, Apr 30 2018

///////////////////////////////
What’s It Mean?
///////////////////////////////

ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

-*-*-*-*-*-*-*-*-*-*-*-
From page http://www.gregathcompany.com/binding
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Marketing advice – not in this issue
///////////////////////////////

-*-*-*-*-*-*-*-*-*-*-*-
Check out http://www.gregathcompany.com/web
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

Never forget that the internet brings new resources and ideas every day – when we look.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?  e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Computer aid!?!
///////////////////////////////

Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?  e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
About this e-zine
///////////////////////////////

Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

Advertisement

Leave a Response »

 

January, 2018 E-Zine Wednesday, Jan 3 2018

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

///////////////////////////////
Marketing advice
///////////////////////////////

As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

///////////////////////////////
Genealogy ideas
///////////////////////////////

When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

///////////////////////////////
Computer aid!?! – See Marketing

Leave a Response »

 

June 2017 E-magazine Wednesday, Jun 28 2017

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

-*-*-*-*-*-*-*-*-*-*-*-
More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts – not in this issue
///////////////////////////////

///////////////////////////////
Marketing advice
///////////////////////////////

For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?  e-mail us

///////////////////////////////
Computer aid!?!
///////////////////////////////

As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

Leave a Response »

 

May, 2016 Complete E-Zine Tuesday, May 3 2016

What’s It Mean? A-Z
///////////////////////////////

*Leading:

See Line Spacing on website

*Leaf: Single sheet of paper – each side is a page.

see end sheet on website

*Leaf Attachment: How the pages of a text block are affixed together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

When choosing an overall book length and width, consider what sizes books you see of the same subject matter and balance this with what you can place on pages in your preferred format. If economics are a focus, check with your publisher to see what size suggestions they have as well. Logic dictates you can not get the same information on a 5.5×8.5″ book page as on a 8.5×11″ page and maintain the same format, including font size. When deciding your overall size format, don’t forget to estimate the total page count (weight or heft) to decide if the size and format won’t be too heavy to reasonably use or ship economically.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Benefits of our POD Publishing Offerings

• Accomplished from printed or digital manuscript.
• Manuscript formatting and graphic design services are reasonably priced professional service upgrades.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/pod
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Marketing advice
///////////////////////////////

The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

• Offer information on specials – individual “one of”, or reoccurring instances (new or well established).
• Make your mail piece a gateway to more information available elsewhere such as websites, request printed material, etc. or use QR codes (can include audio or video).

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

Always check date ranges of sources. Sometimes a range, sometimes not even very large, actually means only some of this time or non-comprehensive coverage such as the reference book “Calloway County, Kentucky Newspaper Abstracts: Volume A” may be listed to cover 1897-1927, when it actually contains non-comprehensive coverage of 1897 and 1927 (only 2 years).

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Computer aid!?!
///////////////////////////////

Over 2 million free books listed here: http://onlinebooks.library.upenn.edu/
The Online Books Page was founded, and is edited, by John Mark Ockerbloom, He is a digital library planner and researcher at the University of Pennsylvania. He is responsible for the content of the site. Alison Miner is Associate Editor.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
About this e-zine
///////////////////////////////

Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

-*-*-*-*-*-*-*-*-*-*-*-

Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

Leave a Response »

 

January 2016 E-Zine: Complete Monday, Jan 11 2016

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

///////////////////////////////
Marketing advice
///////////////////////////////

Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

///////////////////////////////
Genealogy ideas
///////////////////////////////

It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

///////////////////////////////
Computer aid!?!
///////////////////////////////

Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

Leave a Response »

 

June 2015 Magazine – Define Saturday, Jun 6 2015

Footband/Headband (also header/footer or head/tail in binding): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding.

*Fore Edge (or Margin)

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Leave a Response »

 

May 2015 Magazine – Produce Tuesday, May 19 2015

Logical fact of “you get what you pay for” should be included as you form your publication plan. We’d all like library oversewn hard cover books of fine leather (gilt edging anyone), printed on a nice weight (how heavy depending on page count), high cotton content/acid free, fine paper (vellum, high opacity, bright white, etc.). However in the 21st century it’s rare to find anyone with the budget that will allow it.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish

Leave a Response »

 

April, 2015 Magazine – Design Tuesday, Mar 31 2015

Turning the back cover into a collage can accomplish many things including:

• Highlight content within your book, or add photographs not included in the manuscript.

• If color binding, this may be a value-added way to include some color photographs that were discarded or “downgraded” to black and white in the interior of the book.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

Leave a Response »

 

Electronic Magazine – November 2014 v13#11: Define Monday, Nov 3 2014

What’s It Mean? A-Z
///////////////////////////////

Corners – Traditional: Overhang shall be cut away  at a 45-degree angle at each corner. All head and tale overhang shall be turned into the case, then the tip of the corner tucked in before the fore and back edges are permanently adhered. Meets library binding standard: ANSI/NISO/LBI Z39.78

Cover: The outer part of any book. Covers are generally classified as hard or soft. Type of cover effects types of bindings possible.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

Electronic Magazine – October 2014 v13#10: Design Monday, Nov 3 2014

Consider offering true print on demand (POD) hard copy editions to complement all electronic editions you may publish. Produce a manuscript suitable for production, on the page size of your choice, choose your binding preference(s), and keep a current quotation for single books. Offer POD for all electronic editions based on your cost.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/electronic

Leave a Response »