January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

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January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

Hard Cover Publishing Package Price Reductions Tuesday, Feb 3 2015 

If you missed the hard cover publication sale for our package pricing, have we got a deal for you. It’s not quite as good as the sale price, but we have been able to lower all of our hard cover package pricing. Visit our website for current details.

http://www.gregathcompany.com/publish/package/HB

Cool Savings for Color Hard Binding Tuesday, Nov 25 2014 

Let us help you make the decision to go into hard cover a bit easier, we’d like to offer an additional $1.00 off our list price for publishing color hard cover books: This is good in any quantity. To qualify for this special offer, you must do the following: Specifically request this offer with your manuscript/deposit mailing. Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 1-15-15. Include a copy of this post, or the top of our sales offer webpage.

Electronic Magazine – November 2014 v13#11: Design Monday, Nov 3 2014 

Publishing a hard copy edition (unbound or in hard or soft cover) one-at-a-time (print on demand) presents some unique options most printed editions do not have. As you are printing a single book for a single customer, consider adding value to the book by including the following offers:

  1. Number each POD book you produce. Keep track of books in hard cover and soft cover, or total produced. Your first could be 1 in 2014, 1 Print on Demand, or some other way – the next ordered would be 2, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital/pod.html

Electronic Magazine – August, 2014, v13#8: Design & Production Monday, Aug 11 2014 

If possible, it’s always a good idea to have your publisher selected before finalizing your color hard cover files. Though all cover art will need to allow for the thickness of the book board, as it folds around it and attaches to the inside (under the end sheets), variances in many other things will change the exact size and placement of elements on the cover layout. Additionally, even if returning to a publisher, don’t assume the cover process hasn’t altered in some way over time. For our current hard cover file information, visit http://www.gregthcompany.com/binding/art/hardcolorfiles.html

December, 2013 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014 

Book Block: Endpapers, text block and all other materials before hard or soft binding.

Bonded Leather: A hard binding material that is made by mixing genuine leather fibers with an adhesive – bonding them into a viable cover material that is then embossed to reproduce the original texture. Less durable than genuine leather, it does retain it’s distinct smell.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

E-Magazine Volume 12 Issue 6: Design Thursday, Jun 6 2013 

Ribbons can be sewn into hard cover books easily. Because of the extra handling however, they are not always considered economical. Basic prices average $3.00-5.00 per book

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This section is drawn from http://www.gregathcompany.com/binding/hb/special#ribbon

E-Magazine Volume 12 Issue 5: Production Thursday, May 2 2013 

Standard hard binding prices assume books bound on the long edge, however books can be bound on the short edge for as little as $1.00 extra (paper grain running parallel to binding edge).

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This section is drawn from http://www.gregathcompany.com/binding/hb

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