March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

Special Author Offer – through Thanksgiving 2016 Thursday, Aug 25 2016 

Electronic Book Conversion – Discounts for all

Choose free electronic service, 50% off, or deeper discounts, depending on what is most helpful to you:

FREE: Submit a copy of your manuscript in MS Word and we’ll convert it to PDF at no charge. Electronic approval is required before using converted PDF for print production. These electronic book files are meant for personal and family use and enjoyment, as they will contain no Copyright or Digital Rights Management (DRM) protections.

OR Interested in a PDF book manuscript from hard copy? If it is document feedable, we will only charge a penny a page to convert (at least 50% savings)

OR EPUB file (more “traditional” EBook format) of interest? Basic file conversion is free, but seldom does a basic conversion result in a file authors are happy with due to the differences between the printed page and EBook formatting. If further services are desired, they can be billed at only $10.00 hour – over 50% savings.

Electronic file offers may be combined and files provided via Dropbox, Google Drive, or Box.com free of charge. Mailed file services available for a fee.

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript (with production instructions and discount code), mailing information, and deposit to arrive at the publisher postmarked no later than 11-25-16 with code.

  • Use this Discount Code ONLY: “ENov16Conv”.

Publishing Discount Offer – Until December, 2015 Wednesday, Sep 2 2015 

Limited Free Professional Work

With your paid order, receive up to 2 hours Gregath staff work ($50.00 value) that can be used for any service associated with your order: consultation, graphic design (cover, etc.), page typesetting, manuscript check, digitization, alternate edition design, website production, photo work (restoration, touch up, etc.), social media and other marketing, etc. This does not guarantee 100% full fulfillment of vision within this time frame: Any additional time billed at $25.00 per hour in 1/4 increments. This free offer does included removal of any proposed addition or change produced in this time period as specified. Feel free to contact us with any questions about this upgrade offer.

To take advantage of this offer, you must specifically request this offer with your order/payment mailing and send your paid order to arrive at the publisher before December 1, 2015.

Current Publishing Sale – until June 15, 2015 Only Saturday, Jun 6 2015 

Title Set Up Fee Special – $25.00 Value

If publishing in quantity, the flat title set up fee, applied to all orders, doesn’t alter overall costs that much. However with today’s ultra small publishing, it can add up to $25.00 or more per book. With this special, wave the set up fee for projects:

  • Binding in any soft cover, at any quantity.
  • Printing-only projects – unbound book blocks shipped or delivered – in any quantity.
  • Binding at least 25 books in hard cover – color or standard.

Visit current price lists for more information.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your order/payment mailing.
  • Send your manuscript, mailing information, and payment to arrive at the publisher before June 15, 2015.
  • Include a copy of the “page one” (first page off the printer, the entire printout of this web page is not needed).

January 2015 Magazine – Genealogy Friday, Jan 9 2015 

Have you checked Google Books to see if there is any free material that can help with your research? Sure, they’d like to sell you a copy, but you might be surprised how much free text you might use is available.
books.google.com

January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

Electronic Magazine – November 2014 v13#11: Marketing Monday, Nov 3 2014 

As family historians, most authors have a list of public (or private) repositories that they would like to see their work preserved in. Many times this list equals or dwarfs the list of “paying customers”. Many times budget will impact how many courtesy copies may even be produced: Consider soliciting sponsored copies. With POD, there is no reason a special “donated by” page can not be included directly into the book binding. A more traditional route would be with personalized donation book plates. Further incentives, beyond the good preservation work, might include a gift, digital copies of source material, special access to your archives, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing

Electronic Magazine – September 2014 v13#9: Genealogy Friday, Sep 5 2014 

Did you know about this free resource?

Original Databases UK – www.originaldatabases.co.uk

Over 169,000 entries, including:

# over 66,000 parish mag. entries from 94 locations (in GHD Database);
# 2,352 Family Bible entries (in GHD Database);
# over 16,000 Monumental Inscription entries (in PMID Database).

Access permanently free.  (Only images/transcriptions are chargeable.)

April, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Maintain a supporting blog, social network, and/or website.
  • Offer free updates.

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This section is drawn from
http://www.gregathcompany.com/publish/design

January, 2014 Electronic Magazine – Computers Tuesday, May 20 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

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