November 2009: V8#11: Marketing Tuesday, Nov 3 2009
Marketing 10:03 pm
Press Kit Element Checklist (choose what works best for your work):
- Sales Sheet – Tip Sheet
- Tear Sheet
- Press Release
- Author Bio
- Author Photo
- Supportive Material: excerpt, table of contents, etc.
- Schedule of Appearances or select history
- Related Marketing Items: bookmark, postcard, pencils, notepads, chocolates, etc.
- Folder – if more than 2-5 pieces
This section is drawn from
November 2009: V8#11: Design Tuesday, Nov 3 2009
Too often, we get into the “just the facts” mind set when deciding what we should put in and what we can leave out of a book.
- Candid and “hammy” photos should be considered – as well as formal posed photographs.
- Captions should not feel forced. Add information as you see fit.
- Places also make a family what they are (or were). Don’t focus solely on the people.
- Dates are a good thing to have – and use, but don’t discount something because of a lack of one.
- Captions and photos both can be provided by – and credited – to the author, or other contributors.
A good example of an informational caption: has facts, as well as details. All people in the photograph should mentioned – names and relations (or lack thereof) are also noted.
This section is drawn from
November 2009, V8#11: Define Tuesday, Nov 3 2009
Definitions 9:45 pm
hard binding spotlight #4
Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.
Joint: The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.
Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books. This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Mechanical binding: Soft or hard type binding. Bindings utilizing wires, staples, or plastic.
Milling: The spines of books and periodicals can be cut away on a milling machine to prepare them for oversewing. A machine clamps the text block, spine down, and moves it over rotating blades, cutting away approximately 1/8 inch of the binding margin, removing old adhesive, thread, staples, and/or folds of signatures. After milling, a text block is comprised of loose leaves.
Notch/Notching: Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.
Round/Rounding (see back): The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape). Rounding usually precedes backing. Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.
*Shoulder (joint, ridge, flange): Formed when a text block is backed. During this process the outermost leaves on both sides are bent out at 45 degrees along the binding edge. The ridge that is formed by this process, on either side of the spine, is the shoulder.
Hard binding Spotlight #5
Side Sewing: Method of attaching *signatures or individual pages together by sewing the entire text block, along the binding margin, in a single pass by machine. Meets library binding standard: ANSI/NISO/LIB Z39.78
*Tail: The bottom edge of a leaf, board, or bound volume; that is, the surface on which a volume rests when shelved upright.
Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.
Trim Edge (or Margin): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).
Turn-in: The covering material that is turned over the outer edges of the binding boards and inlay. The turn-in protects the boards and inlay from wear.
* denotes a term that Gregath Publishing doesn’t normally use.
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
Nearly 50% off – order while available! Monday, Nov 2 2009
New sale on older title – nearly 50% off: AD2037-$40.0 (Retail $79.95) The Genealogy of Thomas Barnes of Hartford, Connecticut (1615-2001) Volumes 1 & 2, by Frederic Wayne Barnes and Edna Cleo (Bauer) Barnes. 8½x11″, hardbound book set, 1,111+ pages, contains index, sources, biographical notes as well as vital records. Index includes years of birth and death. This two volume set includes data on 8,591 descendants as well as the spouses and many parents of one of the forty (40) first settlers, Thomas Barnes of Hartford, CT. The set covers fourteen (14) generations. some allied surnames frequently appearing in this work include Andrews, Bronson, Coburn, Dickinson, Foote, Root, Scoville, Strong, Thompson, Tuttle, Woodruff and more.
The author’s are selling them for less than the cost to publish. Order now before they run out.