July 2017 Electronic Magazine Thursday, Jun 29 2017

What’s It Mean? A-Z
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Preservation Photocopying: See preservation photocopying webpage.

Print Margin: Presses cannot print edge to edge on a page (impression area). Binding requires trimming also. Proper margin allowance ensures a pleasing end product. The gripper margin includes space that, while impression will take, it is not always quality.  Additionally, for books, a sizable clear margin makes a more eye appealing book.  (White space all around)

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Consider using QR codes within your traditionally printed black and white book to allow access to any full color photos you have. This can be just color over the printed black and white, or instead of taking page space with a printed photo.

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This section from http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice
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If you are not already a member of genealogical e-lists having to do with your subject matter, join and double check their rules: Next step – formulate promotional material for the list that will be of benefit to the readers, send, then follow up. Rootsweb has compiled a list of genealogy book e-lists they host.

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This section from http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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Having trouble finding anything in local records? Have you considered the “alternate” federal records to the standard (10 year) census? In addition to military and pension ancestors may have homesteaded or even purchased federal property. Also, there are some special schedules to the federal census. Most federal records are available from or through the National Archives in Washington DC, or their regional archives. Be sure you learn all the types of records (local, state and federal) are available when you are at a brick wall.

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Computer aid!?! – not in this issue

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June 2017 E-magazine Wednesday, Jun 28 2017

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

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