Catalog Discount through Independence Day 2016 Wednesday, Mar 9 2016 

MOinCWV17All volumes of Missourians in the Civil War
by Kenneth Weant
are offered at a 10% discount
through July 4, 2016.

Standard shipping and handling rates apply, unless otherwise arranged: $13.00 for first book and only $2.00 each additional. This savings may be combined with any other offers.

Please note these books are drop shipped directly from the author.

2016 First Quarter Publishing Special Offer Sunday, Jan 17 2016 

Free Stationary or Promotional Materials
The more books published, the more free to you!
25, 8.x11″, black and white, printed one side sheets for every 25 books you order.


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Perfect for stationary, or sell sheets, this offer can be combined with color, extra printing, folding, etc. upgrades to fulfill your needs. This offer includes free g


 

raphic production of basic letterhead or we can produce whatever you send in a PDF file. Ordering 500 books, then expect 500 free sheets. Additional requested, FREE upgrade  – ask for better paper and allow us to select something from our in-house stock for you: anything from 60-80 white to linen or specialty color paper. Not available in quantities different than 25 increments, advance shipping may be paid by customer if desired.

 

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 4-16-16 with code.
  • Use this Discount Code ONLY: “FreMAT”.

Welcome one and all! Monday, Dec 22 2008 

We are an independent publisher, specializing in genealogy and history. In business since 1970, we have been online since the 1980’s, but this is our first blog. First known as Gregath Company and more recently as The Gregath Publishing Company, we incorporated in 2010. Locally, our print shop is known as Timbercreek Limited. Feel free to poke around, visit the websites listed, and comment. We look forward to growing and expanding our service and support for the next 40 years – and beyond!

Visit our full website – click here.

Click here for our catalog of books for sale.

Retreat 2016 Date Update Monday, Jun 6 2016 

Apologies to all who have seen our printed flyers. We just found out from a lovely lady in Topeka that we’ve been printing the wrong dates on the flyers! While we will have bonus pre-retreat activities on Sunday, October 2 for full package attendees – the 2 day retreat starts on Monday the 3rd. Please feel free to share the corrected flyer far and wide. A fill-able PDF format flyer is available at our website.FlyerPhoto

June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

May, 2016 Complete E-Zine Tuesday, May 3 2016 

What’s It Mean? A-Z
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*Leading:

See Line Spacing on website

*Leaf: Single sheet of paper – each side is a page.

see end sheet on website

*Leaf Attachment: How the pages of a text block are affixed together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When choosing an overall book length and width, consider what sizes books you see of the same subject matter and balance this with what you can place on pages in your preferred format. If economics are a focus, check with your publisher to see what size suggestions they have as well. Logic dictates you can not get the same information on a 5.5×8.5″ book page as on a 8.5×11″ page and maintain the same format, including font size. When deciding your overall size format, don’t forget to estimate the total page count (weight or heft) to decide if the size and format won’t be too heavy to reasonably use or ship economically.

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • Accomplished from printed or digital manuscript.
  • Manuscript formatting and graphic design services are reasonably priced professional service upgrades.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer information on specials – individual “one of”, or reoccurring instances (new or well established).
  • Make your mail piece a gateway to more information available elsewhere such as websites, request printed material, etc. or use QR codes (can include audio or video).

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Always check date ranges of sources. Sometimes a range, sometimes not even very large, actually means only some of this time or non-comprehensive coverage such as the reference book “Calloway County, Kentucky Newspaper Abstracts: Volume A” may be listed to cover 1897-1927, when it actually contains non-comprehensive coverage of 1897 and 1927 (only 2 years).

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Have a tip? e-mail us
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Computer aid!?!
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Over 2 million free books listed here: http://onlinebooks.library.upenn.edu/
The Online Books Page was founded, and is edited, by John Mark Ockerbloom, He is a digital library planner and researcher at the University of Pennsylvania. He is responsible for the content of the site. Alison Miner is Associate Editor.

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Have a tip? e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

April 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean?

Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.

A-Z
///////////////////////////////

Joint:  The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.

Layout: A written/graphic plan of how the completed book should come together and look.  A full layout includes all elements from page placement to binding, and beyond.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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///////////////////////////////
Design Inspiration
///////////////////////////////

Basic ideas include:

  • electronic elements such as alternate formats, audio, video, and bonus material
  • consider offering free updates

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This section is drawn from
http://www.gregathcompany.com/publish/design/elements.html
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///////////////////////////////
Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We offer a wide range of bindings – even for single books.
  • POD program makes it even easier – but less profitable.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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///////////////////////////////
Marketing advice
///////////////////////////////

The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Provide coupons and special offers – from cents off to %, BOGO, or limited time only special service or products
  • Promote free consultations and quotations – many business charge for these services

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Never discard an unchecked document resource. Example: A person may own a fraction or “interest” to land through an estate – without owning land outright in their own name. This can still be used as collateral for mortgage (document), even if their name was never on the land document.

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Have a tip? e-mail us
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Computer aid!?! – not in this issue

March 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean? A-Z
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.

ISBN: International Standard Book Number – assigned by various agencies world wide.  A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers.  The assignment of this number also places the title in “Books in Print”.  http://www.isbn.org

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor.

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This section is drawn from
http://www.gregathcompany.com/binding
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///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Benefits of our POD Publishing Offerings

  • We dispense with the traditional publishing “10% rule” (You may get – and pay for – up to 10% more or less than ordered.
  • For most soft bindings, we dispense with our normal $25.00 set up fee.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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///////////////////////////////
Marketing advice
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The adage of “it takes money to make money” is still true today. While grass roots promotion of a publishing project is low to no cost and can be very fulfilling, direct mail can be a fast and easy way to get your information into potential buyer’s hands. With a bit of creative work and careful planning, the cost of printing and mailing can be easily offset by income. Let Gregath be your mailing support team: We offer “hands off” services for many needs – you provide the content and contacts while we do the rest. Popular options include

We can address, stamp and mail

We can use camera ready files to produce and send your mailing(s) – singles or on a schedule

We offer graphic design to augment our offerings as well.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas – not in this issue
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Have a tip? e-mail us
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Computer aid!?!
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Still not sure where to start when beginning your book’s online web presence? Whether doing a dedicated website, blog, of social media “pages”, you might find this worksheet (PDF) of assistance to plan each page, group, or section.

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This section is drawn from
http://www.gregathcompany.com/

web/easystart.html
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Retreat 2016 New Speaker Tuesday, Mar 8 2016 

Joe Bott will be joining us at the retreat to discuss and enlighten us about many positive facets of his free web project Dead Fred. His online photo archive has harnessed the power of networking to put identifications to photographs for many years – since before crowd-sourcing was popular. Visit the Retreat online for more information.

February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Back to top of page

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Book Manufacturing Concepts
///////////////////////////////

Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Back to top of page

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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

Back to top of page

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Back to top of page

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Computer aid!?! – see Design Inspiration this issue.

October 2016 Retreat Updates Wednesday, Jan 13 2016 

Prices and registration have now been set!

For 11 hours, we will focus on genealogy and research skills in a more luxurious setting than past events. Full slate of speakers and topics should be available by the end of March. Check the website as plans take shape.

Standard Retreat Package is $225.00 (by September 1, 2016), with an Early Bird Discount of $205.00 available until May 1, 2016. This includes 5 meals, overnight lodging, at least 11 hours instruction, taxes, gratuities, and more. Single or +1 supplement is $60.00, payments are possible, and additional nights can be added through Gregath as well.

Day trips are available for either day at $100.00 each – by September 1, 2016.

Please share this information with others who may want to attend – or even speak. Potential speakers should check out the call at the 2016 Retreat website.lobby1

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