April 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean?

Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.

A-Z
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Joint:  The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.

Layout: A written/graphic plan of how the completed book should come together and look.  A full layout includes all elements from page placement to binding, and beyond.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Basic ideas include:

  • electronic elements such as alternate formats, audio, video, and bonus material
  • consider offering free updates

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This section is drawn from
http://www.gregathcompany.com/publish/design/elements.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We offer a wide range of bindings – even for single books.
  • POD program makes it even easier – but less profitable.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Provide coupons and special offers – from cents off to %, BOGO, or limited time only special service or products
  • Promote free consultations and quotations – many business charge for these services

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Never discard an unchecked document resource. Example: A person may own a fraction or “interest” to land through an estate – without owning land outright in their own name. This can still be used as collateral for mortgage (document), even if their name was never on the land document.

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Have a tip? e-mail us
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Computer aid!?! – not in this issue

Advertisements

March 2016 E-Zine: Complete Wednesday, Apr 13 2016 

What’s It Mean? A-Z
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.

ISBN: International Standard Book Number – assigned by various agencies world wide.  A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers.  The assignment of this number also places the title in “Books in Print”.  http://www.isbn.org

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor.

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This section is drawn from
http://www.gregathcompany.com/binding
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We dispense with the traditional publishing “10% rule” (You may get – and pay for – up to 10% more or less than ordered.
  • For most soft bindings, we dispense with our normal $25.00 set up fee.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The adage of “it takes money to make money” is still true today. While grass roots promotion of a publishing project is low to no cost and can be very fulfilling, direct mail can be a fast and easy way to get your information into potential buyer’s hands. With a bit of creative work and careful planning, the cost of printing and mailing can be easily offset by income. Let Gregath be your mailing support team: We offer “hands off” services for many needs – you provide the content and contacts while we do the rest. Popular options include

We can address, stamp and mail

We can use camera ready files to produce and send your mailing(s) – singles or on a schedule

We offer graphic design to augment our offerings as well.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas – not in this issue
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Have a tip? e-mail us
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Computer aid!?!
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Still not sure where to start when beginning your book’s online web presence? Whether doing a dedicated website, blog, of social media “pages”, you might find this worksheet (PDF) of assistance to plan each page, group, or section.

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This section is drawn from
http://www.gregathcompany.com/

web/easystart.html
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December E-Magazine: Complete Wednesday, Dec 9 2015 

What’s It Mean? A-Z
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Hard strip spine: For these hard covers, a hard strip inlay is made from material that is the same thickness as the front and back cover boards, with the inlay slightly narrower than the text bulk.  This creates a book with “shoulders”.

*Head: The top, specifically the edge, of the book.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If including the transcription in the book, use a QR code to provide access to the document.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts
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Ready to try your hand at eBook publishing without a major software investment of professional assistance? One full-featured online option to look at is Calibre.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/ebook.html
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Marketing advice
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Don’t forget we offer a full section of our website to help: http://www.gregathcompany.com/marketing

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Genealogy ideas – see computer aid this issue
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Have a tip?  e-mail us
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Computer aid!?!
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Did you know Family Search is sharing its book collection online?

https://books.familysearch.org/primo_library/libweb/action/search.do?vid=FHD_PUBLIC

Read more about it http://www.ancestryinsider.org/2014/09/familysearchs-electronic-books-byufhgc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AncestryInsider+%28The+Ancestry+Insider%29

November E-Magazine – Complete Tuesday, Nov 3 2015 

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What’s It Mean? A-Z
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Hardbound (hard back, hard cover): Books that are covered with the binding material of your choice, over binding boards and meet either LBI or ALA standards.  

  • Standard Hardbinding: see above – Oversewn with a free spine imprint and free single line front cover imprint – usually gold foil.
  • Full Color Illustrated:  see above – 4-color imprinted laminated paper – free cover layout. Book block usually adhesive or side sewn.
  • Deluxe/Executive Hardbinding: see above – binding material is usually Lexitone. Book is Oversewn with free spine imprint including bars and free custom (no larger than 6×9″) front imprint – variety of inks & foils available.

*Hard Copy Manuscript: See Camera Ready Manuscript

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Other uses for QR codes in a book can include adding unproven conclusions/hypothesis, transcription of document, remembrances, family recipes or traditions, citation, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice – not in this issue
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Genealogy ideas
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Irish Archives Resource – 34 databases in one place: http://www.iar.ie/

Read the full blog article: http://blog.familytreemagazine.com/insider/2014/09/17/NewWebsiteHelpsYouResearchIrishGenealogyIn34ArchivesOfIreland.aspx

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Computer aid!?!
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Searching for data online? http://www.reddit.com/r/datasets may also be able to help you find data sets (information) good for genealogy, marketing, and beyond.

August 2015 Magazine – Genealogy Monday, Aug 17 2015 

Over 16 million Virginia Vital Records are now accessible online through Ancestry – though some are still “closed” due to privacy. When no access to Ancestry is available, visit www.vdh.state.va.us/vital_records/  for an index of what is available.

April, 2014 Electronic Magazine – Computer Tuesday, May 20 2014 

Have you tried this web site as a grave resource yet:

http://billiongraves.com/ – It does require registration to use, but appears free.

December, 2013 Electronic Magazine – Genealogy Tuesday, May 20 2014 

Did you know the North Carolina library has a digital family records area?

http://statelibrary.ncdcr.gov/digital/ncfamilyrecords/

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

We print as well as publish! Friday, Jun 28 2013 

Have you considered us for any of your printing needs? In addition to publishing books, below is a basic sampling of current full color printing prices. We still do one color, accessories and specially items as well.

layout fees may apply

(list prices – may alter without prior notice)

Full color standard fold brochure for 8.5×11″
500 – $150.00

Full color unfolded flyer/stationary, single side, 8.5×11″
500 – $110.00

Both side full color printed post card
500 – $40.00

Flat full color (full bleed) business card
500 – $40.00
1000 – $70.00

October 26-27 Retreat Basic Schedule Filled Monday, Mar 11 2013 

Times are yet to be confirmed and there may still be surprises, but here are the 11 learning opportunities on tap for package attendees at this time:

  • Movie Night
    Comic look at the pros and cons of stereotypes in research

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