May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

July 2015 Magazine – Production Thursday, Jul 2 2015 

Use of variable data printing can further customize or personalize title pages. i. e. “Carolyn’s history of Crowder”, providing space on the page for the owners surnames included in the book or immediate family index listing, etc.

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This section is drawn from
http://www.gregathcompany.com/service/printing.html