March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

Electronic Magaizine Issues now all current! Tuesday, May 20 2014 

Our monthly electronic magazine has now been brought up and is current. You can view individual entries on our blog – by subject, or go to our website to view them by issue.

February, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Produce an electronic edition exclusive: Make a cross reference area for specific family members with clickable links directly to all book content about that individual.

  • Family books – make a Google map available.

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This section is drawn from
http://www.gregathcompany.com/publish/design

January, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

General Advantages of Ebooks

  • Manuscript may be produced that is much more interactive with the reader than traditionally printed books.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic

Books by Charles F. Harris together in one place with new information Tuesday, Oct 22 2013 

New author page for Charles F. Harris, so you can shop all his books in one place. Not also, this page contains access to book indexes and other information previously not available at GCI online.

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

New free publication webpage Friday, Jul 5 2013 

In trying to make free, personal use, information easier to access, we’ve gathered up all the free publications Gregath offers onto one online directory. Most of these listings are available only online – in PDF format. The newest publication available is

Before The German Settlement of 1873: The Land and People That Became Cullman County (Alabama), by Gaylon D. Johnson, 1982

E-Magazine Volume 12 Issue 3: Define A-Z Tuesday, Mar 5 2013 

Advanced Reading Copy (ARC): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee  covers any printer error (such as upside down photos) that may occasionally occur.

Adhesive binding: Soft or hard type binding – most associated with perfect soft  binding. Pages held together by adhesive/glue, rather than any form or sewing or mechanical attachment (stapled). Block then attached to paper (soft) or hard cover case.

 

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

New catalog formats available online Monday, Dec 19 2011 

Smashwords edition formats of the basic Gregath catalog are now available for download and viewing free of charge!

http://www.smashwords.com/books/view/115879

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