May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Electronic Magazine – August, 2014, v13#8: Design & Production Monday, Aug 11 2014 

If possible, it’s always a good idea to have your publisher selected before finalizing your color hard cover files. Though all cover art will need to allow for the thickness of the book board, as it folds around it and attaches to the inside (under the end sheets), variances in many other things will change the exact size and placement of elements on the cover layout. Additionally, even if returning to a publisher, don’t assume the cover process hasn’t altered in some way over time. For our current hard cover file information, visit http://www.gregthcompany.com/binding/art/hardcolorfiles.html

E-Magazine Volume 12 Issue 6: What does it mean? A-Z Thursday, Jun 6 2013 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Basic Size: Standard sheet size per type of paper that determines the weight.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

E-Magazine Volume 12 Issue 4: Production Monday, Apr 1 2013 

Color hard cover files should be submitted as CMYK (Cyan, Magenta, Yellow, Key Black) rather than RGB (Red, Green, Blue) for best results.

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This section is drawn from http://www.gregathcompany.com/binding/art/hardcolor.html 

November 2004, V3#11: Define Wednesday, Jan 28 2009 

Plates: In printing, a plate is made from the original manuscript page. The plate is then used on the offset press to re-produce the page. In binding, a plate is made of any artwork for stamping covers.

April 2004, V3#4: Production Tuesday, Jan 27 2009 

Mixed Media Books: Authors who have opted for a traditionally printed book should not overlook the possibility of including additional material on CD with their books.  This can be done totally separately or with an envelope (or spindle) affixed to the book itself (generally inside the back cover).  The author can include files of anything that was “cut” from the book, more reference, further stories & details, links to favorite places, artwork, GEDCOM, etc.

April 2004, V3#4: Define Tuesday, Jan 27 2009 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Clip Art: Commercially produced “stock” images, already prepared, many times found in collections.  Generally copyright free with some limitations, it can be “cut and pasted” directly into the publication

Line Art: Made of individual lines, no % shading or close line fill – unless special handling is required for a  (some very detailed older woodcuts, etc.), these do not add to cost of publication

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://gregathcompany.com/gloss.html and
http://gregathcompany.com/glosswrite.html

March 2004, V3#3: Design Tuesday, Jan 27 2009 

Make your cover and title page special:

In today’s world where it is fairly easy to “typeset” on the computer, don’t settle for only text on your book cover.  While some binding types don’t economically lend themselves to anything but text, with the right budget or the type of binding to best fit your expectations, the sky is the limit.  We suggest utilizing different fonts, and/or adding dingbats/wingdings as decorative “bullets”, clip art, drawings, photos, backgrounds and/or borders to your cover (again not all of these elements can be used on all bindings).  If a special cover layout is put together, it is also nice to match to some extent the title page.  The title page may match with font and layout, but drop border, background, and other graphic elements.

June 2003, V2#6: Design Sunday, Jan 11 2009 

Simple artwork (map, coat of arms, etc.) or clip art (general books, children, calligraphy graphics, etc.) sometimes adds to any book. It also serves as great filler for white space that may appear at the bottom of a page or end of a chapter.

Artwork should be clear, dark (but not too dark – don’t choose a graphic that covers ½ the page in black ink).  Depending on your printer/publishers needs they should either be attached to the manuscript or preferably sized for the space in which it will appear. Should you possess an artistic talent or have relatives or friends that do, you may wish to include these.
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This section is drawn from information online at http://www.gregathcompany.com/tips.html 

May 2003, V2#5: Production Sunday, Jan 11 2009 

We usually recommend the use of a typeset title page for all books, as it adds to the pleasing appearance of any book. A title page may contain a photo or artwork, if you wish. We do, however, occasionally have a customer that specifies the use of his own title page, which is fine.

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