Book Production and Events and Marketing book, catalog, discount, limited time, order, publishing, sale, savings 10:22 am
We are pleased to announce that our end of the year sale offerings are available for both catalog sales and your publishing needs. They can be found on our website at:
http://www.gregathcompany.com/catalog/general/sale/
and
http://www.gregathcompany.com/service/publish.htm
Please note that these are seasonal sales and will be over with the new year – if not before.
Book Design and Book Production and Computer & Software and Definitions and Electronic Magazine and Genealogy and Updates 10:53 am
What’s It Mean?
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*Blue line: For Gregath use, see ARC. Below is a definition from “The What Shall I Write Handbook”, Corrine Russell, 1992, that is a good addition to our ARC entry:
“Blue lines are page proofs. They represent your last chance to review copy looking for errors. Depending on the printing process your printer uses, blue lines may be expensive to produce, and many printers will not provide them unless you request them. If printers do provide them, they may be expensive, so ask first. Blue lines may be a good idea if you have a lot of photographs, for blue lines present your only opportunity to see photographs in place. Check them carefully. Make sure they are in the correct position, and that they are not upside down or turned backward. Because blue lines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer’s errors, changes made at this point cost you dearly.”
Bold(face): Highlights type as is darker/heavier – to stand out. Other “attention getters” include ALL CAPS, Italic, Underline (should not be used in web pages), Call-out, etc. Use attention getters sparingly.
Terms marked with an asterisk (*) are not generally used in our office.
-*-*-*-*-*-*-*-*-*-*-*- For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcomany.com/info/dictionary and http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter! -*-*-*-*-*-*-*-*-*-*-*-
/////////////////////////////// Design Inspiration ///////////////////////////////
Have something that you want to include that looks best with larger dimensions than your chosen book size? Consider a fold out insert.
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Did you realize that the set up fee charged to all publishing orders covers all reprints of the same format – as long as the reprinted books are bound at the same bindery? Reprint hard cover books 2, 8, or 20 times, pay the set up fee once.
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-*-*-*-*-*-*-*-*-*-*-*- From page http://www.gregathcompany.com/web -*-*-*-*-*-*-*-*-*-*-/////////////////////////////// Genealogy ideas ///////////////////////////////
A good genealogy plan doesn’t rely on only one resource: You may need to do “hands on” research, correspond by mail, make telephone calls, and/or research online and communicate by email to get the best material.
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/////////////////////////////// Computer aid!?! – not in this issue
Book Design and Book Production and Computer & Software and Definitions and Electronic Magazine and Genealogy and Marketing advanced reading copy, ARC, art, art work, artwork, binding, bound, economical, Genealogy, hard cover, hardbound, hardcover, idea, Internet, one of, one of a kind, personalize, POD, publish, publishing, resource, soft cover, softbound, softcover, special, tip 11:20 am
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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material. Many times this is in an alternate binding (or unbound with small publications) than the main publishing. The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book. For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce. Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary. Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.
Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).
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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.
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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.
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Have a tip? e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?
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Have a tip? e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.
Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com
Book Design and Book Production and Computer & Software and Definitions and Electronic Magazine and Genealogy and Marketing and Updates 3:01 pm
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What’s It Mean?
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Fold out (gate fold): Any included material in a book that is larger than the text page. Inclusion in book, by definition, must be printed on oversized paper and folded smaller than finished book size to allow for unfolding.
Watermark: Mark traditionally produced during paper production within the structure of the paper. Digital watermarks may be produced by applying a ghosted mark during the printing process to paper or other media.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Considering different formats to your index can make it more user friendly, reduce page count, alter the “flavor” of the index, and more. While it is hoped that all genealogy authors feel and index is required, it shouldn’t be looked at as “something I’ve got to do”. Visit our information page for more examples and ideas.
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Book Manufacturing Concepts
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Authors, did you know that if you only want a few pages in your book printed in color – say 10 out of a 200 page manuscript, you can order only those pages in color? No longer must they be together or in the front or back to produce this potential vast reduction in cost. Likewise, all your manuscript pages may be in color, but only the page numbers you specify will be printed (and charged) as full color.
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Marketing advice
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Haven’t double checked new pricing through USPS yet? Remember pricing on many things changed January 21. Go to https://pe.usps.com/text/dmm300/notice123.htm at any time for full pricing. More information, including easier to use guides can be found at postalpro.usps.com – search “2018 price change”.
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Genealogy ideas
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You’ve had a month to settle into the new year: Have you set you set your 2018 genealogy goals? If not, no better time than the present to set at least one. If so, it’s not a bad idea to review them and note your progress or plans to implement.
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Have a tip? e-mail us
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Computer aid!?!
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Attempting to utilize any of the services USPS offers on their website? Information gathering (zip codes, tracking, pricing, “how to”, etc.) can be done without an account, but many other great things are available to you once you set up a free account through USPS: Informed Delivery, change of address (fee for this service as a way of ID protection), mailing supply (including stamp) ordering (fees for “shipping” and face value), click-n-ship, a variety of other services for businesses, more automated tracking, etc. Go to http://www.usps.com and click the sign in/register link in the upper right of the screen – then follow the instructions.
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Have a tip? e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.
Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com
Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.
Book Design and Book Production and Computer & Software and Definitions and Electronic Magazine and Genealogy alternate, app, basic, beginner, beginning, binding, book, central, dashboard, economy, font, hard binding, hard cover, hardbound, informed delivery, multiple, one of a kind, personalize, POD, presales, reference, resource, savings, serif, soft binding, soft cover, softbound, source, split, staple, stitch bound, think outside the box, tracking, type, USPS 11:47 am
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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched. Due to the paper being folded as a spine, this works well with only small page count books. Click here for information web page.
Sans Serif Type: Without serif. Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.
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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.
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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.
https://informeddelivery.usps.com/box/pages/intro/start.action
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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.
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Computer aid!?! – See Marketing
Book Production and Definitions and Electronic Magazine and Marketing 10:38 am
What’s It Mean? A-Z
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Print on Demand (POD): Usually, single copies of complete books produced upon request through a variety of processes.
*Print Type: See Font – Serif & Sans-Serif
(Standard Gregath) Publishing Basis: see standard printing or companion
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration – not in this issue
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Book Manufacturing Concepts
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If considering publishing in electronic and printed formats, considering more than one manuscript may serve your readers and customers better.
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Marketing advice
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Whether you use web services or your own program to produce webpages, you may wish to find additional resources online. One such free service contains scripts (snippets of code that accomplish specific things) that can be used with most programs and other services: http://www.scriptarchive.com/.
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This page from http://www.gregathcompany.com/web/advanced.html
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Genealogy ideas – not in this issue
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Computer aid!?! – not in this issue
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About this e-zine
///////////////////////////////
Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.
Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com
Book Production and Definitions and Electronic Magazine and Genealogy and Marketing 10:27 am
What’s It Mean? A-Z
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Preservation Photocopying: See preservation photocopying webpage.
Print Margin: Presses cannot print edge to edge on a page (impression area). Binding requires trimming also. Proper margin allowance ensures a pleasing end product. The gripper margin includes space that, while impression will take, it is not always quality. Additionally, for books, a sizable clear margin makes a more eye appealing book. (White space all around)
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
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Design Inspiration – not in this issue
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Book Manufacturing Concepts
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Consider using QR codes within your traditionally printed black and white book to allow access to any full color photos you have. This can be just color over the printed black and white, or instead of taking page space with a printed photo.
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This section from http://www.gregathcompany.com/publish/design/qr.html
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Marketing advice
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If you are not already a member of genealogical e-lists having to do with your subject matter, join and double check their rules: Next step – formulate promotional material for the list that will be of benefit to the readers, send, then follow up. Rootsweb has compiled a list of genealogy book e-lists they host.
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This section from http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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Having trouble finding anything in local records? Have you considered the “alternate” federal records to the standard (10 year) census? In addition to military and pension ancestors may have homesteaded or even purchased federal property. Also, there are some special schedules to the federal census. Most federal records are available from or through the National Archives in Washington DC, or their regional archives. Be sure you learn all the types of records (local, state and federal) are available when you are at a brick wall.
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Computer aid!?! – not in this issue
Book Production and Computer & Software and Marketing and Updates angel, angeley, angell, angle, Anglea, angleas, book, edtiion, family, Genealogy, index, omni, reference, research, volume 11:24 am
We are excited to announce the return to print of
A Band of Angleas with Index (2017 Omnibus reprint) and the original index only
By Robert W. Anglea
Revised from original 1991 book and includes supplemental index (sold separately in early edition), this 460 page book carries an hardcover ISBN 978-1-936091-32-4. The original large format of 8.5×11″ has been preserved in this full-color hard cover book. Contents include photographs, charts, documents and artwork.
Softbound and CD editions also available. Visit the website or contact us for more information.
Book Design and Book Production and Computer & Software and Definitions and Electronic Magazine and Genealogy and Marketing chennel, color, data, digital, digital watermark, electronic, fact, free, ghost, perfect binding, pH, PR, primary source, printed, promotion, publication, record, reference, resource, softcover, source, tax, tax record, taxes, watermark 11:05 am
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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel. Click here for information web page.
pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10. See Also Archival webpage.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.
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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.
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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.
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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.
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Have a tip? e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.
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