January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

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January 2015 Magazine – Book Design and Manufacturing Friday, Jan 9 2015 

Book Manufacturing Concepts
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The best font ideas will not work for your book, if you don’t send files with the appropriate font information to the printer. Click here for information on how to embed (or substitute) fonts in PDF from Adobe.
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This section is drawn from
http://www.gregathcompany.com/publish/design/font.html

Electronic Magazine – December 2014 v13#12: Computer Aid Thursday, Dec 11 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

January, 2014 Electronic Magazine – Computers Tuesday, May 20 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

September 2012 E-Zine (V11#9): Design Inspiration Sunday, Sep 9 2012 

Be careful if scaling (enlarging or reducing) graphics. You can have a very high quality graphic, but if you enlarge it 800% to fit your idea of the cover, it will generally loose focus and/or pixilated. The lower the quality, the less you can enlarge a graphic. As a rule, reduction is not a quality issue, unless it is shrunk so small that little or no detail is visible. Keep in mind, if using a photo quality, or other high quality computer printer to view your graphic print outs that production machines do not always match or exceed this high end, consumer quality – unless specifically commissioned.

Graphic files that are layered should be sent in their native format, as well as being flattened into a single layer, for original artwork. If sending PDF, be sure that the conversion “locks down” all fonts.

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This section is drawn from
http://www.gregathcompany.com/hb/color/coverdesign.html

June 2012 E-Zine (V11#6): Define Wednesday, Jul 18 2012 

Font (Type): The actual type/style of lettering used in an item. Click here for more information.

Footer: Line of information that is the last text on the bottom of the page.  Click here for more information.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
 

February 2012 E-Zine (V11#2): Define Monday, Feb 20 2012 

Writer’s Lingo
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*Display type: Type used as attention getters, larger than regular text – usually from 14-72 point size. See Serif & Sans-Serif

Drop Cap: A Capital letter, traditionally the first letter of a chapter/section, that is enlarged to “drop” below the text in the rest of the line. Example “U” to the right.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

August 2006, V5 #8: Computer Friday, Mar 20 2009 

Larger Type (MS Word and Internet Explorer – at least)

Does it seem like every document or web page you open has smaller text then the last? If your mouse of choice has a wheel (“wheel mouse”), you may be in luck. In at least Microsoft Word and Internet Explorer, this trick works like a dream (most of the time): When you want to see the text larger on a page or document you are viewing, be sure your mouse pointer is somewhere on the “page” in question, hold down your control key and move your wheel away from you (while holding the mouse still). This should zoom the text in direct relation to how far you move the wheel. The reverse is true if moving the wheel toward you. Try this in your favorite program – it might work there too!

New Book Design Examples Available Friday, Mar 13 2009 

New examples of book design have been posted in photos, documents, fonts and maps.

November 2005, V4#11: Define Thursday, Jan 29 2009 

Point: Unit of thickness, one thousandth of an inch (0.001″).

Ream: 500 sheets of paper, regardless of size, weight, or grade.  However, many refer to wrapped paper groups as a ream, such 250 index stock, 100 specialty paper, etc.

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