January 2015 Magazine – Book Design and Manufacturing Friday, Jan 9 2015 

Book Manufacturing Concepts
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The best font ideas will not work for your book, if you don’t send files with the appropriate font information to the printer. Click here for information on how to embed (or substitute) fonts in PDF from Adobe.
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This section is drawn from
http://www.gregathcompany.com/publish/design/font.html

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Electronic Magazine – December 2014 v13#12: Computer Aid Thursday, Dec 11 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

January, 2014 Electronic Magazine – Computers Tuesday, May 20 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

September 2012 E-Zine (V11#9): Design Inspiration Sunday, Sep 9 2012 

Be careful if scaling (enlarging or reducing) graphics. You can have a very high quality graphic, but if you enlarge it 800% to fit your idea of the cover, it will generally loose focus and/or pixilated. The lower the quality, the less you can enlarge a graphic. As a rule, reduction is not a quality issue, unless it is shrunk so small that little or no detail is visible. Keep in mind, if using a photo quality, or other high quality computer printer to view your graphic print outs that production machines do not always match or exceed this high end, consumer quality – unless specifically commissioned.

Graphic files that are layered should be sent in their native format, as well as being flattened into a single layer, for original artwork. If sending PDF, be sure that the conversion “locks down” all fonts.

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This section is drawn from
http://www.gregathcompany.com/hb/color/coverdesign.html

June 2012 E-Zine (V11#6): Define Wednesday, Jul 18 2012 

Font (Type): The actual type/style of lettering used in an item. Click here for more information.

Footer: Line of information that is the last text on the bottom of the page.  Click here for more information.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
 

February 2012 E-Zine (V11#2): Define Monday, Feb 20 2012 

Writer’s Lingo
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*Display type: Type used as attention getters, larger than regular text – usually from 14-72 point size. See Serif & Sans-Serif

Drop Cap: A Capital letter, traditionally the first letter of a chapter/section, that is enlarged to “drop” below the text in the rest of the line. Example “U” to the right.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

August 2006, V5 #8: Computer Friday, Mar 20 2009 

Larger Type (MS Word and Internet Explorer – at least)

Does it seem like every document or web page you open has smaller text then the last? If your mouse of choice has a wheel (“wheel mouse”), you may be in luck. In at least Microsoft Word and Internet Explorer, this trick works like a dream (most of the time): When you want to see the text larger on a page or document you are viewing, be sure your mouse pointer is somewhere on the “page” in question, hold down your control key and move your wheel away from you (while holding the mouse still). This should zoom the text in direct relation to how far you move the wheel. The reverse is true if moving the wheel toward you. Try this in your favorite program – it might work there too!

New Book Design Examples Available Friday, Mar 13 2009 

New examples of book design have been posted in photos, documents, fonts and maps.

November 2005, V4#11: Define Thursday, Jan 29 2009 

Point: Unit of thickness, one thousandth of an inch (0.001″).

Ream: 500 sheets of paper, regardless of size, weight, or grade.  However, many refer to wrapped paper groups as a ream, such 250 index stock, 100 specialty paper, etc.

September 2004, V3#9: Marketing Wednesday, Jan 28 2009 

When marketing a book, try to keep all of your author produced material to a general theme concerning format.  This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book).  You may even choose a “theme” (ready made design – often involving graphics)  from a publishing program and carry it throughout.  Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition.  When they see the envelope in the mail, they know without even looking it’s from you.  If they see a flyer they know it’s about the book without reading it.  Many “repeat authors” even carry the design over to other projects.  Some keep the exact same design format, others change one or two elements such as color or headline font.

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