January 2015 Magazine – Genealogy Friday, Jan 9 2015 

Have you checked Google Books to see if there is any free material that can help with your research? Sure, they’d like to sell you a copy, but you might be surprised how much free text you might use is available.
books.google.com

January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

January 2015 Magazine – Book Design and Manufacturing Friday, Jan 9 2015 

Book Manufacturing Concepts
///////////////////////////////
The best font ideas will not work for your book, if you don’t send files with the appropriate font information to the printer. Click here for information on how to embed (or substitute) fonts in PDF from Adobe.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/font.html

January 2015 Magazine – Definitions Friday, Jan 9 2015 

A-Z
///////////////////////////////
*Double Wire Binding: Soft type of binding where spine of book consists of double wire loops threaded through holes in book block. This method is more durable then spiral binding. See Coil/Spiral Binding

Drop Ship (marketing): Within 48 hours of receiving an order, it is forwarded to the Copyright holder, author, publisher, etc. (usually by postal system). That person maintains all book inventory and controls shipment. After they receive the order, they fill/ship it within 10 days. Due to the many individuals and businesses as well as different shipping methods Gregath does not guarantee a specific carrier or class. If the person has failed to inform Gregath as to an out of print status, a full refund is issued for the unavailable book. See Also Special Order
Terms marked with an asterisk (*) are not generally used in our office.
-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!