July 2015 Magazine – Production Thursday, Jul 2 2015 

Use of variable data printing can further customize or personalize title pages. i. e. “Carolyn’s history of Crowder”, providing space on the page for the owners surnames included in the book or immediate family index listing, etc.

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This section is drawn from
http://www.gregathcompany.com/service/printing.html

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July 2015 Magazine – Define A-Z Thursday, Jul 2 2015 

Four (4)/Full Color Separation: Each of the colors that make “full color” are separated in preparation to print separately – these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

*Galley: A mock up of the books layouts. This layout doesn’t usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

* term not normally used in our offices

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

New Publishing Special Limited Time Offer Wednesday, May 15 2013 

Special color printing offer for publishing clients – good only on publications started before June 6, 2013: Free color page in b/w book OR color printing at b/w pricing for 25% of project. Visit http://www.gregathcompany.com/service/salep.html for full details.

Free or Reduced Color pages with your publishing – limited time Monday, Apr 30 2012 

Publishing 100 or more this spring? How about 2 free color pages (restrictions apply) in your book?

Publishing fewer this spring? How about 2 color page (restrictions apply) for the price of black printing in your book?

Visit our website for the details!

2012 Publishing Easter Egg Sunday, Apr 8 2012 

From our family to yours –

Happy Easter

Get a great deal on Easter Egg Color – check it out.

Hurry, the Easter egg goes bad May 1, 2012.

April 2009, V8#4: Marketing Monday, Apr 6 2009 

Tear sheets are traditionally printed pages that were wasted in the set up of first rate book printing. Availability was generally limited to waste that was good enough to use in marketing. Tear sheets are actual book pages, and are a great way to allow book buyers to “get a taste” of your work. With digital printing, and the elimination of traditional “make ready” waste, digital tear sheets are generally purpose printed.

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This section is drawn from
http://www.gregathcompany.com/service/TearSheets.html

 

 

July 2006, V5#7: Production Tuesday, Feb 24 2009 

Hard Copy Manuscript

A good rule of thumb to keep in mind during the preparation process of a hard copy manuscript is “what you see, is what you get”. For the best results use a smooth white paper.  Expensive “top of the line” computer paper is not necessary, a good “typing” copy machine or all purpose paper is fine.  Avoid colored (cream, gray, etc.), aged colored and textured (pebbled, linen finish, etc.) as well as ultra thin (onionskin, etc.) papers. Make sure that the print is clear, consistent and as dark as possible throughout. In the end, you will be much happier if the typewriter or (non-Laser or DeskJet) printer used contains a carbon film ribbon, is in good mechanical working order and has clean unbroken strikers. More and more people are acquiring Laser or Bubble Jet/DeskJet printers and these make a very nice camera ready manuscript. In good faith, we can not recommend manual typewriters, fabric ribbons, dot matrix printers or low quality  DeskJet/Bubble Jet printers  for a good finished product. Electric typewriters, daisy wheel or ball printers and laser or Bubble Jet/DeskJet printers (on high quality settings) can be borrowed or rented in most areas.

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This section is drawn from http://www.gregathcompany.com/udo.html  

November 2005, V4#11: Design Thursday, Jan 29 2009 

Quality: To publish or not to publish?
Don’t make the mistake of feeling the need of a perfect book before you get your genealogy in print.  Especially with the “archival quality” push lately, some authors are choosing the budget needed for their own definition of archival quality as a reason for not publishing.  If you don’t feel comfortable publishing in a printed format on your budget, consider offering your information in electronic form – with a printed book to come in the future.

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This section is drawn from
http://www.gregathcompany.com/tipsstarting.html

July 2005, V4#7: Production Thursday, Jan 29 2009 

Paper opacity is the lack of transparency that allows a sheet to conceal print on the opposite side.  weight, brightness, type of fiber and filler in testing can all greatly influence opacity.  Reflectance of paper is measured when backed successfully by a white body and a black body.  The ratio of these two measurements determines the opacity reading.  Typical opacity of 50# white offset is 88-90; 20# business paper is 84-88.  A quick and very basic “home” test is to print something large and black (black and white clip art and or various sized of bolded text) on a sheet of paper, place a blank sheet of the paper to be tested over this printed sheet.  Any print that happens to show through, will show a bit more if actually printed on the currently black paper.  For book printing, take your darkest page and try this test.  Many manuscript designers will change their manuscript elements to decrease the opacity needed for a nice book rather than pay the difference for higher opacity.

June 2005, V4#6: Define Wednesday, Jan 28 2009 

Against the Grain: Folding, scoring, binding, or printing at right angles to the alignment of the fibers of the paper.

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