September 2015 Ezine – Book Production Wednesday, Sep 2 2015 

One thing, sometimes overlooked, is that the overall book format(s) may alter both production and shipping costs: If a large part of your sales may be shipped, consider both finished book height and width, as well as page count (depth) and explore packaging and shipping costs. QR codes, bonus material URL, or additional media can be used to cut the total size/weight without reducing the content.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

August 2015 Magazine – Design Monday, Aug 17 2015 

Popular QR Code uses include

  • vCard (virtual business card) on regular business or calling cards
  • Click for more/extra/color/exclusive content (maps, individual photo or gallery, music, video, PDF)
  • Order yours via Paypal
  • Go to…Website (including pages not linked any other way), blog, social media, app, etc.
  • Exclusive text, actually encoded into the code itself, of all types – over 4,000 characters (special offers, expanded information, etc.).
  • Make a call (dialing now)
  • Produce email (material submission, sign up/request for…)

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

July 2015 Magazine – Computer Aid Thursday, Jul 2 2015 

Do you like adopting new bells and whistles for your computer? Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/

July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

Electronic Magazine – June 2014, V13#6: Manufacture Monday, Jun 2 2014 

Alternatives to adding material to your book in envelopes include adding photographs in “old-fashioned” picture corners. These are available in archival grade, but are harder for the unskilled to place in a book (4 small individual corners versus a single envelope enclosure).

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

Electronic Magazine – June 2014, V13#6: Design Monday, Jun 2 2014 

Whether you choose to add electronic material to a traditionally printed book, or produce a fully electronic book, think outside the box on what you may wish to include:

  • Think of the value added to the book for signature collectors to have electronic copies of family correspondence.
  • What will family members who are philatelic (stamp) collectors say about scans of handwritten envelopes with stamps and postmarks?
  • Help set the stage of history by including copies of newspaper and other publication items from the family, geographical area, or culture.

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This section is drawn from
http://www.gregathcompany.com/publish/color

January 2013 E-Zine (V12#1): Design Thursday, Jan 17 2013 

Content ideas for electronic content include:

  • Cross reference links

  • Interactive table of contents and/or index

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This section is drawn from http://www.gregathcompany.com/publish/design/digital

December 2012 E-Zine (V11#12): Production Wednesday, Dec 19 2012 

Consider using an archival photo mounting sleeve to place an actual photograph within your book. Today’s options can be easy to use and self-adhesive. Dedication to a special individual? Give your book buyers a special keepsake by placing a real picture within their book. This can “upgrade” a book by placing the photo and sleeve over a printed photo. Just one of many things that can go into producing a deluxe or keepsake edition. A lower lifetime idea would be to place on the book cover.

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

November 2012 E-Zine (V11#11): Design Thursday, Nov 1 2012 

Many flat storage solutions can be bound directly into a hardbound book spine. To allow to items to be placed within, extra material is added to the spine. General ideas include envelope or sleeve of varying material, photo or document display page or CD/DVD keeper page. Budgetary restrictions commonly place these grouped together at the beginning or end of a book next to the end pages. However, they may be placed at intervals or wherever they are required – except between odd and the next consecutive even page (front to back on one sheet of paper).

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

Special publishing offer through Halloween 2012 Wednesday, Sep 19 2012 

New special offer for publishing customers until October 31, 2012:

ISBN
Totally FREE

Get placement in Books in Print automatically in any quantity.  We will add a Gregath ISBN to your verso free of charge and take care of the paperwork.  All books that carry Gregath ISBN do need to fill out our ISBN advertising program (no cost to enroll) form, or be listed published but out of print. Offer does not include any cover expenses related to ISBN or bar code fees.

To qualify for this special offer, please do the following:

  • Specifically request this sale (and what free/savings) offer with your manuscript/deposit mailing.

  • Send your manuscript and deposit to arrive at the publisher by 10-31-2012. Excludes any manuscripts already in house or mailed by September 18, 2012.

  • Include a copy of this blog post.

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