January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

Advertisements

June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

November E-Magazine – Complete Tuesday, Nov 3 2015 

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What’s It Mean? A-Z
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Hardbound (hard back, hard cover): Books that are covered with the binding material of your choice, over binding boards and meet either LBI or ALA standards.  

  • Standard Hardbinding: see above – Oversewn with a free spine imprint and free single line front cover imprint – usually gold foil.
  • Full Color Illustrated:  see above – 4-color imprinted laminated paper – free cover layout. Book block usually adhesive or side sewn.
  • Deluxe/Executive Hardbinding: see above – binding material is usually Lexitone. Book is Oversewn with free spine imprint including bars and free custom (no larger than 6×9″) front imprint – variety of inks & foils available.

*Hard Copy Manuscript: See Camera Ready Manuscript

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Other uses for QR codes in a book can include adding unproven conclusions/hypothesis, transcription of document, remembrances, family recipes or traditions, citation, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice – not in this issue
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Genealogy ideas
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Irish Archives Resource – 34 databases in one place: http://www.iar.ie/

Read the full blog article: http://blog.familytreemagazine.com/insider/2014/09/17/NewWebsiteHelpsYouResearchIrishGenealogyIn34ArchivesOfIreland.aspx

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Computer aid!?!
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Searching for data online? http://www.reddit.com/r/datasets may also be able to help you find data sets (information) good for genealogy, marketing, and beyond.

June 2015 Magazine – Production Saturday, Jun 6 2015 

Logic dictates that books with a paper (soft) cover, will not last as long as books with a hard cover.

June 2012 E-Zine (V11#6): Define Wednesday, Jul 18 2012 

Font (Type): The actual type/style of lettering used in an item. Click here for more information.

Footer: Line of information that is the last text on the bottom of the page.  Click here for more information.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
 

February 2012 E-Zine (V11#2): Define Monday, Feb 20 2012 

Writer’s Lingo
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*Display type: Type used as attention getters, larger than regular text – usually from 14-72 point size. See Serif & Sans-Serif

Drop Cap: A Capital letter, traditionally the first letter of a chapter/section, that is enlarged to “drop” below the text in the rest of the line. Example “U” to the right.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Manuscript Preperation Service Changes Friday, Feb 12 2010 

 Our manuscript preparation pages are moving. Additionally, we’ve added a page about preparing customized, polished, manuscripts from computer files.

September 2006, V5 #9: Computer Friday, Mar 20 2009 

Larger Type (MS Word and Internet Explorer – at least)
Software: (Mis)Spelling with Microsoft

While this trick may work with other programs, it seems to work like a dream in most MS Office programs. Do you have a word that seems misspelled but you don’t want to run the spell check? Right click the word, a option menu will pop up with several alternatives. Just click the correct on and the word will be fixed without having to run spell check.

August 2006, V5 #8: Computer Friday, Mar 20 2009 

Larger Type (MS Word and Internet Explorer – at least)

Does it seem like every document or web page you open has smaller text then the last? If your mouse of choice has a wheel (“wheel mouse”), you may be in luck. In at least Microsoft Word and Internet Explorer, this trick works like a dream (most of the time): When you want to see the text larger on a page or document you are viewing, be sure your mouse pointer is somewhere on the “page” in question, hold down your control key and move your wheel away from you (while holding the mouse still). This should zoom the text in direct relation to how far you move the wheel. The reverse is true if moving the wheel toward you. Try this in your favorite program – it might work there too!

Febrary 2009, V8#2: Marketing Monday, Feb 16 2009 

Free or nearly so:

Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.

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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html

 

 

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