December 2017 Electronic Magazine Friday, Dec 8 2017 

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What’s It Mean? A-Z
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Road Map: A list or representation of how different elements are to go together into a publication.  For instance: a photo list with page number/placement and/or pages copied with the photos in place.

Round/Rounding: The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape).  Rounding usually precedes backing.  Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If you prefer a full sized advanced reading copy (ARC – commonly referred to as a “proof”), one can be sent a quoted price. Generally speaking an ARC should cost no more than $75.00 up to 500 pages.  If something is found that was not expected on the ARC (or free proof), it can be fixed at that time, rather than having it show up in the published work. If you desire a true galley or blue line (bound or unbound), request an estimate – same as POD pricing, plus shipping and handling.

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This section is drawn from
http://www.gregathcompany.com/info/tips/crdprep.html
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Book Manufacturing Concepts
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Shipping services through USPS will rise an average of 1.9% and more information can be found at http://www.usps.com. Unless contracting with a jobber that offers free shipping, this will likely effect your total shipping cost on small orders.

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Marketing advice
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Keep in mind that both the cost of a USPS delivered stamped letter and post card go up 1 cent on January 21, 2018.

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Genealogy ideas
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Looking for a book that is out of print? In addition to trying out the businesses we list on our website for used copies, consider local “buy, sell, trade” options. Some areas have these options via radio or TV, in print publications, online bulletin boards as well as social media options. Target both the author’s geographical area as well as where the subject matter of the book covers.

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This section is drawn from
http://www.gregathcompany.com/book.html
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Computer aid!?!
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Have you begun keeping your Christmas card list in a spreadsheet or database program – like Microsoft Excel or Access yet? If not, and you are reasonably comfortable using a computer, it may be a very good idea to do so. Did you know once you enter all the information from your list – or full address book – it can be used to address envelopes or actually personalize those Christmas letters – and so much more? An example is using an Excel sheet with MS Word (mail merge) to print out current lists (produce directory) to share, print mailing labels or gift tags, merge the contact information with your Christmas letter and more.

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

February, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

It may seem like USPS is forever changing their rates. However, they are bound by US law not to increase more than consumer inflation (average across increases) without special permission. This means that rather than getting infrequent large prices increases, there seems to be annual moderate ones instead. Other carriers are not bound by this law. This makes choosing USPS a more stable long range sales cost/fee.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

New Gregath shipping and handling starts February 1 Thursday, Dec 20 2012 

United States Postal Service (USPS) rates go up January 27, 2013. While we were able to not raise our rates the last time USPS did, our standard S&H will rise from $11.00 for first item to $12.00 for first item (additional items remain the same at $2.00 per). We will allow a small grace period and plan on implementing the raise in S&H February 1, 2013.

Please note that we did not change our S&H when USPS raised rates in 2012, but the 2013 9% average raise wasn’t one we could absorb.