Electronic Magazine – July 2014, V13#7: Definition Wednesday, Jul 23 2014 

Definitions and Electronic Magazine Gregath Company, Inc. 12:53 pm

What’s It Mean? A-Z
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Coated Paper: Paper is traditionally coated on two sides and is broadly used for all types of printing, included multicolor work. Lately, paper coated only on one side has become available and widely used as an economical measure.
Coil Bound: Soft type binding. Like comb binding method except a coil or spiral secures the book instead of a comb. Click here for more information.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

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Electronic Magazine – July 2014, V13#7: Book Design Wednesday, Jul 23 2014 

Book Design and Electronic Magazine Gregath Company, Inc. 12:52 pm

Ever feel like you are hand selling your work? If you already handle all the marketing, especially for small publishing editions, consider setting your work apart further by designating a signed edition. These can additionally be numbered (hand or machine) and/or carry special pages such as color or bonus. Consider marketing the edition as signed and limited – even designating a special ISBN.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

 

Electronic Magazine – July 2014, V13#7: Production Wednesday, Jul 23 2014 

Book Production and Electronic Magazine , , Gregath Company, Inc. 12:49 pm

Book Manufacturing Concepts – inserting items
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When deciding how to attach flat insert items into your traditionally printed book, sleeve options include one open end (side or top), a flap closure at an open end, a two sided sleeve (2 sides open), zipper bags and more.
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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

 

Electronic Magazine – July 2014, V13#7: Computer Aid Wednesday, Jul 23 2014 

Computer & Software and Electronic Magazine Gregath Company, Inc. 12:41 pm

If you choose to use social media, or multiple online presence, it is bet to keep them up to date. If you begin an account and don’t use it in a given time (perhaps 6 months), it’s time to write a note of why you are discontinuing and then follow through with actually shuttering it: Better to use communication than show you could care less.

 

Electronic Magazine – July 2014, V13#7: Genealogy & Marketing Wednesday, Jul 23 2014 

Electronic Magazine and Genealogy and Marketing Gregath Company, Inc. 12:40 pm

New material was not published in this issue. Marketing information will be found in this issue’s design section.