May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

Advertisements

January, 2018 E-Zine Wednesday, Jan 3 2018 

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What’s It Mean? A-Z
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Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

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Book Manufacturing Concepts
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If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

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Marketing advice
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As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

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Genealogy ideas
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When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

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Computer aid!?! – See Marketing

January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

June 2015 Magazine – Production Saturday, Jun 6 2015 

Logic dictates that books with a paper (soft) cover, will not last as long as books with a hard cover.

Cool Savings for Color Hard Binding Tuesday, Nov 25 2014 

Let us help you make the decision to go into hard cover a bit easier, we’d like to offer an additional $1.00 off our list price for publishing color hard cover books: This is good in any quantity. To qualify for this special offer, you must do the following: Specifically request this offer with your manuscript/deposit mailing. Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 1-15-15. Include a copy of this post, or the top of our sales offer webpage.

Electronic Magazine – September, 2014, v13#9: Design Thursday, Sep 4 2014 

Is your vision for your project not fully developed yet?

Consider looking over packages to decide what choices you may wish to make? GCI now offers several packages for hard cover, soft cover, and electronic in varying quantities. GCI packages are all fully customizable but contain popular options to get you started.

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This section is drawn from
http://www.gregathcompany.com/publish/design

Electronic Magazine – August, 2014, v13#8: Design & Production Monday, Aug 11 2014 

If possible, it’s always a good idea to have your publisher selected before finalizing your color hard cover files. Though all cover art will need to allow for the thickness of the book board, as it folds around it and attaches to the inside (under the end sheets), variances in many other things will change the exact size and placement of elements on the cover layout. Additionally, even if returning to a publisher, don’t assume the cover process hasn’t altered in some way over time. For our current hard cover file information, visit http://www.gregthcompany.com/binding/art/hardcolorfiles.html

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

E-Magazine Volume 12 Issue 6: Design Thursday, Jun 6 2013 

Ribbons can be sewn into hard cover books easily. Because of the extra handling however, they are not always considered economical. Basic prices average $3.00-5.00 per book

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This section is drawn from http://www.gregathcompany.com/binding/hb/special#ribbon

E-Magazine Volume 12 Issue 5: Design Thursday, May 2 2013 

Hard bound books using bonded leather cover material is a fairly economical upgrade in elegance. A great “coffee table book” cover, it even retains much of the unique smell of leather. This material averages an up-charge of $5.00 per book in small quantities – if the color selected is in stock.

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This section is drawn from http://www.gregathcompany.com/binding/hb/special/imitationleather.html

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