August 2017 E-Zine Monday, Aug 21 2017 

Did you miss a back issue? Check out our website or Facebook Page!

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What’s It Mean? A-Z
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Printing: See Offset Printing

Print Run: Defines the number of copies printed.  With our system, usually anything under 100 will be digitally “printed”, and anything 100 and over will generally be offset printed.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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You can use QR codes to offer exclusive content: Not available any other way to the reading public. This makes the edition that contains these codes (over other editions that do not) valuable in a different way. This may even encourage purchase of more than one edition by the same reader.

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This section from http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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If you wish to produce your own website, but don’t wish to use internet service “cookie cutter” offerings, you may decide to use a program specifically for web design. We utilize Microsoft Expressions (after FrontPage was no longer supported) for all work through 2016. The feedback we are getting from Adobe Dream Weaver is wonderful, with a bit of a steep learning curve. There are many others as well.

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This page from http://www.gregathcompany.com/web/advanced.html
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Genealogy ideas
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Check out Genealogy by Barry for a good basic primer on using Google for genealogy research

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Computer aid!?!
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Don’t discount your software company for assistance if you are upgrading software: From operating systems and other “old standard” programs that upgrade, to starting to use a brand new program – many software publishers realize the more stand alone assistance they can provide online makes for fewer help calls. Another source? Have you tried You Tube for how to videos yet?

Advertisements

July 2017 Electronic Magazine Thursday, Jun 29 2017 

What’s It Mean? A-Z
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Preservation Photocopying: See preservation photocopying webpage.

Print Margin: Presses cannot print edge to edge on a page (impression area). Binding requires trimming also. Proper margin allowance ensures a pleasing end product. The gripper margin includes space that, while impression will take, it is not always quality.  Additionally, for books, a sizable clear margin makes a more eye appealing book.  (White space all around)

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Consider using QR codes within your traditionally printed black and white book to allow access to any full color photos you have. This can be just color over the printed black and white, or instead of taking page space with a printed photo.

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This section from http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice
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If you are not already a member of genealogical e-lists having to do with your subject matter, join and double check their rules: Next step – formulate promotional material for the list that will be of benefit to the readers, send, then follow up. Rootsweb has compiled a list of genealogy book e-lists they host.

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This section from http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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Having trouble finding anything in local records? Have you considered the “alternate” federal records to the standard (10 year) census? In addition to military and pension ancestors may have homesteaded or even purchased federal property. Also, there are some special schedules to the federal census. Most federal records are available from or through the National Archives in Washington DC, or their regional archives. Be sure you learn all the types of records (local, state and federal) are available when you are at a brick wall.

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Computer aid!?! – not in this issue

June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

January E-Zine Monday, Feb 27 2017 

Better late than never!!

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What’s It Mean? A-Z
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Paper Basis Weight (see Basis Weight): designation given to a sheet of paper in terms of weight of 500 sheets (1 ream) in the standard size.

Paper Brightness: refers to the ability of paper surface to reflect light.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider:

  • Adding topical watermark as “wallpaper” on a lightly worded page. Many genealogy layouts produce lots of empty space on a given page – but rarely in continuous chunks to insert a good size graphic. Watermarking the item you wish to include allows it to be viewed, but doesn’t add to the overall size of the manuscript. Many authors then also offer that artwork in it’s entirety online or in bonus e-book files.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Watermarks, or ghosted images, may be applied inexpensively in today’s book projects digitally. Traditionally watermarks were produced as a component of the actual paper during production. Digital watermarks allow for more versatility, control of design (including color), and economy.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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As the year begins, don’t sell yourself short. You know your product best. One of the standard pitfalls in today’s world is “doing marketing” and then setting it aside as done. Do you consider your genealogy done after the first book? For better continued sales, continued marketing is indispensable.

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Genealogy ideas
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Sometimes derivative sources (history or genealogy books, transcriptions, etc.) can slow research progress more than working without them. While many rarely think this way: Any resource that is not primary or original may contain more errors (though rarely on purpose). If an annotated genealogy book is the basis of family research, take the time to fact check before building upon the foundation. When possible, finding one’s own way through a family tree allows for more accomplishment than finding others research to fill a family tree.

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Computer aid!?!
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Did you know you might be able to use your phone for manuscript transport and tweaking? There are full fledged apps for most of the production software you may use for your book. For instance, did you know Microsoft Word is free for Android phones? While you wouldn’t want to spend much time using your phone’s keyboard for composition, it would be super handy if you were traveling and had long layovers. Taking time with your manuscript on your phone may also give you ideas for digital edition(s).

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

November & December 2016 E-Zine Tuesday, Dec 13 2016 

This busy season we are announcing both issues can be found on our website or in a Facebook note. We realize this may not “deliver it to your door” like placing the text in three different places online, but think it might be worth the little extra effort for blog readers.

July-August 2016 Magazine Tuesday, Aug 23 2016 

What’s It Mean? A-Z
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Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books.  This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Logo: Usually the following text printed in four lines centered at the bottom of the verso: Printed in the United States of America from author submitted camera ready copy by: Gregath Company, Inc. P O BOX 505 – Wyandotte, OK 74370 http://www.gregathcompany.com.

Manuscript Page Number (Electronic):  See Page Number

Margins: See Print Margin

*Mechanical binding: Bindings utilizing a mechanical medium of fastening such as wires, staples, or plastic. Gregath classified as soft or hard type binding.

Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Many times an author may wish to include a large format map, photo, document, or other element that doesn’t fit well into the chosen book format size. With an 8.5×11″ book, depending on the item, a double page spread may provide a bit more space for these items. Sometimes the double page spread works and other times it still may not provide enough space to do the item justice. In addition to including it via QR code or in some other electronic format, consider including it large format. Depending on your budget, this can be a folded item loose inside the cover, placed in an enclosure, or bound directly into the spine.
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This section is drawn from
http://www.gregathcompany.com/publish/design/foldout.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • Our range of manuscript upload options keeps growing. Currently available Dropbox, Google Drive, Box.com and mailed media such as CD.
  • Flexible shipping options from shipping all books to you, shipping to individual end buyer, or a mix of the two – in a variety of classes through several carriers.
  • Produced 100% in the USA with as much American made materials as we can.

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This section is drawn from
http://www.gregathcompany.com/publish/pod

Brown ink on cream/ivory paper is an economical alternative to using parchment for medium to large publications – for ultra short publication, or black on cream/ivory is a great choice as it economically reproduces better than textured/parchment paper.
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This section is drawn from
http://www.gregathcompany.com/publish/design/index.html

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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Moving, moved, or adding a new store or branch
  • Adding, changing or discontinuing contact information such as phone, email, website, and social media

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html

Conventional website elements can be used equally effectively in a blog or social media account format. To view more suggestions visit our Marketing/Website page.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/website.html
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Genealogy ideas
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One never knows what information is online, unless you have exemplary search skills, or people share unique “small” resources. One such online source is for the Cook County Cemetery in Dunning, Illinois (Chicago area). This website covers “only” 38,000 burials that included many institutional interments. The site provides more information besides just the database as well. http://www.cookcountycemetery.com/
Is your research style “direct decent”? If so, in areas of difficulty, don’t forget to gather all information available on all family members – even those without children (issue). There may be clues – or even actual information you seek – in records, newspaper items, etc. for siblings, aunts, etc.

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Have a tip?  e-mail us
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Computer aid!?!
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*For search engine submission, look for links on your favorite search engines and/or run “search submission” or similar searches for lots of places to start. Note even direct search engine submission is not instant – it can still take weeks, so don’t put it off in your marketing plan.

Did you know Family Search has an extensive program to share many books freely online, and others with fair use restrictions?
Read more about it http://www.ancestryinsider.org/2014/09/familysearchs-electronic-books-byufhgc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: AncestryInsider (The Ancestry Insider)

Retreat 2016 Date Update Monday, Jun 6 2016 

Apologies to all who have seen our printed flyers. We just found out from a lovely lady in Topeka that we’ve been printing the wrong dates on the flyers! While we will have bonus pre-retreat activities on Sunday, October 2 for full package attendees – the 2 day retreat starts on Monday the 3rd. Please feel free to share the corrected flyer far and wide. A fill-able PDF format flyer is available at our website.FlyerPhoto

June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

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