May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

May 2012 E-Zine (V11#5): Design Monday, May 7 2012 

Digital color is now more economical than ever. If choosing to produce an entire book in color, the cost will run less than a quarter a page, per book. Visit our new color price lists for examples.

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This section is drawn from
http://www.gregathcompany.com/colorw.html

Free Seminar this September – Save the Date & Share! Wednesday, Dec 7 2011 

The 2012 Gregath Family History Seminar will be held Saturday, September 22, 2012 at the Baxter Springs History Center and Museum in Baxter Springs, Kansas. There is no charge to attend the lectures and no registration necessary.
More information and updates can be found at http://www.gregathcompany.com/workshop/2012
 
The national genealogy speakers on staff at the Gregath Company, Incorporated would like to help you be a successful family researcher.  In this economy, many researchers are forgoing attending these types of events because they feel the cost of attendance is too high. While the information you gain and networking available pays dividends far into the future, Gregath Company understands this way of thinking. We hope a day of free seminars and face to face networking will enrich everyone’s lives and researching skills.

June 2004, V3#6: Production Tuesday, Jan 27 2009 

In an effort to increase our economical services, for a limited time, what used to be our standard buckram hardbound price for books of 100+quantity has now become “standard” and the books will be rounded as well as carry spine bars at no additional cost.

March 2007, V6#3: Computer Tuesday, Dec 30 2008 

(part 4)

Economical suggestion for purchase: Look to closeouts or ask staff members if they have any of the older versions available, at a discount, in stores. Alternately, you can usually buy older versions of software reasonably through eBay. Just be sure that the software is XP/Vista compatible – and through eBay comes with any books, etc.