May, 2018 E-Zine Monday, Apr 30 2018 

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What’s It Mean?
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ARC (Advanced Reading Copy): A sample publication produced with author/customer submitted material.  Many times this is in an alternate binding (or unbound with small publications) than the main publishing.  The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book.  For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce.  Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary.  Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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For each project there are both expensive upgrades, and sometimes changes that can be made more economically than assumed: This is why communicating effectively with a publisher is important. Did you know when printing a few copies changing a page with personalized content is very inexpensive, altering a color cover can be cost prohibitive (though there are a few options).

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Book Manufacturing Concepts
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Perfect if producing POD, consider personalizing each book’s cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor. For large hard cover orders, have personalization done by extra line stamps for the most economic. For soft cover, the economical personalized options are more suited for non-printed spine options such as comb and saddle.

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From page http://www.gregathcompany.com/binding
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Marketing advice – not in this issue
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Check out http://www.gregathcompany.com/web
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Genealogy ideas
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Never forget that the internet brings new resources and ideas every day – when we look.

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Have a tip?  e-mail us
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Computer aid!?!
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Have you considered using Skype, Facetime, or some other audio/video software to connect with other researchers?

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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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February, 2015 Magazine – Define Monday, Feb 2 2015 

What’s It Mean? – A-Z
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*Dummy: Rough layout of how one envisions the final publication will look.
E-book (Electronic Book): Any book or manuscript that is reproduced for distribution electronically on the Internet or disk – 3½” floppy or compact (CD).
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

January 2015 Magazine – Genealogy Friday, Jan 9 2015 

Have you checked Google Books to see if there is any free material that can help with your research? Sure, they’d like to sell you a copy, but you might be surprised how much free text you might use is available.
books.google.com

January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

Electronic Magazine – October 2014 v13#10: Production Monday, Nov 3 2014 

Is your electronic book chocked full of color photos and graphics, audio, video, and more? Use the internet to support printed and bound editions: Provide links to color and additional content. This online content may also be used for promotional purposes, and may be placed in public access areas, or restricted areas.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/ebook.html

E-Magazine Volume 12 Issue 4: Computer Monday, Apr 1 2013 

Here’s a place we recently discovered that may be helpful in tracking down books that carry ISBN:

http://en.wikipedia.org/wiki/Special:BookSources

January 2013 E-Zine (V12#1): Genealogy Thursday, Jan 17 2013 

Some may feel this is logical, but our staff is surprised how many people don’t do this: Be sure that you have at least one online presence dedicated to your book. This can be a traditional traditional web site, dedicated blog, or social networking account (profile, page, group, etc.). If you have more than one static presence, it is good to interconnect them.

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This section is drawn from
http://www.gregathcompany.com/marketing/freeadvertising.html

October 2012 E-Zine (V11#10): Genealogy Thursday, Nov 1 2012 

The internet can be a great tool. Keep an eye out for free trials of premium services that you don’t regularly subscribe to.

July 2012 E-Zine (V11#7): Genealogy Thursday, Jul 19 2012 

Using social networking can be tricky to further your research. However, with a careful eye to privacy and the possibility of ID theft, it can be achieved. When providing information online. Never forget these two issues.

August 2009, V8#8: Computers Wednesday, Aug 5 2009 

With group (publishing), unless you can get together at “the drop of a hat”, your group may find itself in need of a way to share files over the internet. The easiest way to do that is pick a format you all use and send email attachments. However, many people prefer to add another layer of anti-virus protection to this. Rather than basically computer to computer (email), computer to third party area where it can be scanned before downloading into computer. Basic needs can be fulfilled by having an electronic group online, like through Yahoo or Google. However, if more space is needed, here are a few suggestions:

  • www.box.net – free or paid services

  • www.drop.io – this is great because you can set the files to expire when they are loaded. When they expire, they are deleted from the internet.

  • Microsoft SharePoint – Robust paid service

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This section is drawn from
http://www.gregathcompany.com/publish/groups.htm

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