June 2018 E-Zine Tuesday, Jul 3 2018

What’s It Mean? ///////////////////////////////

*Author alterations (Marked “AA” in margins): Changes marked in proofed copy that the author will want completed/fixed.  If undertaken after the work is at the printer, or at a paid typist/preparer, these would carry additional charge.

Back Matter: Material in the back of a book, after the main text – after word, list of contributors, notes, glossary, reference, bibliography, index, additional material (addenda/appendix), etc.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*- For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcomany.com/info/dictionary and http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter! -*-*-*-*-*-*-*-*-*-*-*-

/////////////////////////////// Design Inspiration – not in this issue ///////////////////////////////

/////////////////////////////// Book Manufacturing Concepts – not in this issue ///////////////////////////////

/////////////////////////////// Marketing advice ///////////////////////////////

Don’t pick just one thing to promote/market your book with: Omni-channel marketing has proven the best way to get your information to more people. From mailing to social media, etc. the more ways you promote your book, the more ways your potential readers will learn about you.

-*-*-*-*-*-*-*-*-*-*-*- From page http://www.gregathcompany.com/service/marketing

/////////////////////////////// Genealogy ideas – not in this issue ///////////////////////////////

 

/////////////////////////////// Computer aid!?! ///////////////////////////////

You’ve invested in anti-virus software – great! Don’t forget to update it as well as preforming disk mantenence occasionally (defrag, etc.).

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July 2018 E-Zine Tuesday, Jul 3 2018

What’s It Mean?
///////////////////////////////

*Blue line: For Gregath use, see ARC.  Below is a definition from “The What Shall I Write Handbook”, Corrine Russell, 1992, that is a good addition to our ARC entry:

“Blue lines are page proofs. They represent your last chance to review copy looking for errors.  Depending on the printing process your printer uses, blue lines may be expensive to produce, and many printers will not provide them unless you request them.  If printers do provide them, they may be expensive, so ask first.  Blue lines may be a good idea if you have a lot of photographs, for blue lines present your only opportunity to see photographs in place.  Check them carefully.  Make sure they are in the correct position, and that they are not upside down or turned backward.  Because blue lines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer’s errors, changes made at this point cost you dearly.”

Bold(face): Highlights type as is darker/heavier – to stand out.  Other “attention getters” include ALL CAPS, Italic, Underline (should not be used in web pages), Call-out, etc.  Use attention getters sparingly.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*- For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcomany.com/info/dictionary and http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter! -*-*-*-*-*-*-*-*-*-*-*-

/////////////////////////////// Design Inspiration ///////////////////////////////

Have something that you want to include that looks best with larger dimensions than your chosen book size? Consider a fold out insert.

/////////////////////////////// Book Manufacturing Concepts ///////////////////////////////

Did you realize that the set up fee charged to all publishing orders covers all reprints of the same format – as long as the reprinted books are bound at the same bindery? Reprint hard cover books 2, 8, or 20 times, pay the set up fee once.

/////////////////////////////// Marketing advice – not in this issue ///////////////////////////////

-*-*-*-*-*-*-*-*-*-*-*- From page http://www.gregathcompany.com/web -*-*-*-*-*-*-*-*-*-*-/////////////////////////////// Genealogy ideas ///////////////////////////////

A good genealogy plan doesn’t rely on only one resource: You may need to do “hands on” research, correspond by mail, make telephone calls, and/or research online and communicate by email to get the best material.

-*-*-*-*-*-*-*-*-*-*-*- Have a tip?  e-mail us -*-*-*-*-*-*-*-*-*-*-*-

/////////////////////////////// Computer aid!?! – not in this issue

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