Did you miss a back issue? Check out our website or Facebook Page!

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What’s It Mean? A-Z
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Printing: See Offset Printing

Print Run: Defines the number of copies printed.  With our system, usually anything under 100 will be digitally “printed”, and anything 100 and over will generally be offset printed.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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You can use QR codes to offer exclusive content: Not available any other way to the reading public. This makes the edition that contains these codes (over other editions that do not) valuable in a different way. This may even encourage purchase of more than one edition by the same reader.

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This section from http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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If you wish to produce your own website, but don’t wish to use internet service “cookie cutter” offerings, you may decide to use a program specifically for web design. We utilize Microsoft Expressions (after FrontPage was no longer supported) for all work through 2016. The feedback we are getting from Adobe Dream Weaver is wonderful, with a bit of a steep learning curve. There are many others as well.

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This page from http://www.gregathcompany.com/web/advanced.html
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Genealogy ideas
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Check out Genealogy by Barry for a good basic primer on using Google for genealogy research

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Computer aid!?!
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Don’t discount your software company for assistance if you are upgrading software: From operating systems and other “old standard” programs that upgrade, to starting to use a brand new program – many software publishers realize the more stand alone assistance they can provide online makes for fewer help calls. Another source? Have you tried You Tube for how to videos yet?

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