March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

July 2015 Magazine – Production Thursday, Jul 2 2015 

Use of variable data printing can further customize or personalize title pages. i. e. “Carolyn’s history of Crowder”, providing space on the page for the owners surnames included in the book or immediate family index listing, etc.

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This section is drawn from
http://www.gregathcompany.com/service/printing.html

May, 2014 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014 

Camera Ready (hard copy) Manuscript (mssc or CRM): Basically “what you see is what you get”, printed on one side of the paper, it includes text, artwork, documents, and spaces for photos. Any blemishes, coffee stains, or copy machine “splatter” on the original will be on the final copy (finished books). Please note that all forms of reproduction from this manuscript will loose some clarity.

Check-in (pre-press): Procedure all manuscripts go through when they are received for printing (optional for companion program) – photo pages, pagination confirmed, margins spot checked – includes general inspection for any unforeseen factors that would affect cost or quality of book.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

March, 2014 Electronic Magazine – Manufacturing Tuesday, May 20 2014 

Printed editions shouldn’t be left out of the “bonus bonanza” electronic editions may have. Add cross-reference (web address or code for scanning) in printed editions for a gateway to bonus electronic material.

We print as well as publish! Friday, Jun 28 2013 

Have you considered us for any of your printing needs? In addition to publishing books, below is a basic sampling of current full color printing prices. We still do one color, accessories and specially items as well.

layout fees may apply

(list prices – may alter without prior notice)

Full color standard fold brochure for 8.5×11″
500 – $150.00

Full color unfolded flyer/stationary, single side, 8.5×11″
500 – $110.00

Both side full color printed post card
500 – $40.00

Flat full color (full bleed) business card
500 – $40.00
1000 – $70.00

April 2006, V5#4: Design Thursday, Jan 29 2009 

Lower cost alternative to custom printed end sheets:

  • Stock marble end sheets – though a slightly higher cost than standard natural end sheets, add a degree of elegance.

April 2006, V5#4: Define Thursday, Jan 29 2009 

Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.

Book Block: Endpapers, text block and all other materials before hard or soft binding.

March 2006, V5#3: Design Thursday, Jan 29 2009 

 Lower cost alternative to custom printed end sheets:

  • Contrasting end sheets (maroon cover, mauve end sheets)

January 2006, V5#1: Design Thursday, Jan 29 2009 

Pep up your end papers: Lower cost alternative to custom printed end sheets:

  • Free form one of a kind end papers – freehand design or made with an inked rubber stamp

  • Photo (or other item) plates

December 2005, V4#12: Design Thursday, Jan 29 2009 

If a hardbound book is produced, custom consider printed end sheets.  Lower cost alternative:

  • Fancy and/or author signed (possibly even numbered) book plate

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