June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

Current Publishing Bonus Offer Thursday, May 22 2014 

Free drop-shipping service (order fulfillment/pick and pack/blast shipment) for all orders at time of publication

Through November 24, 2014 only:USPSPriorityBox

You pay only the actual cost for mailing USPS Priority – all handling and all mailing material (tape/label, etc.) at no charge. You provide the order information electronically (Word, Excel, in-text email, etc.), we’ll pack the individual orders into the appropriate packaging that cost the least Priority postage safely possible, then take them to the post office. Any books above this are then shipped to you (or a single address of your choice). Each order’s tracking will be emailed to you or the end customer at no additional charge and includes up to $50.00 insurance, per package.

Other shipping methods and services vary – may include additional mailing material charges.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your manuscript/deposit mailing.
  • Send your manuscript, mailing information, and deposit to arrive at the publisher by 11-24-2014.
  • Include the code “Blog listed special” in your letter of instruction.

February, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

It may seem like USPS is forever changing their rates. However, they are bound by US law not to increase more than consumer inflation (average across increases) without special permission. This means that rather than getting infrequent large prices increases, there seems to be annual moderate ones instead. Other carriers are not bound by this law. This makes choosing USPS a more stable long range sales cost/fee.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

August, 2013 Electronic Magazine – Marketing Wednesday, Aug 7 2013 

Online USPS priority clients for thin softbound books should consider using USPS flat rate bubble padded envelopes. This saves you further on packaging. This option is only available to online customers at this time.

E-Magazine Volume 12 Issue 3: Computers Tuesday, Mar 5 2013 

Mailing packages through Priority USPS? Save up to 25% (or more with Regional boxes) by learning their online payment/label print functions “click and print”.

New Gregath shipping and handling starts February 1 Thursday, Dec 20 2012 

United States Postal Service (USPS) rates go up January 27, 2013. While we were able to not raise our rates the last time USPS did, our standard S&H will rise from $11.00 for first item to $12.00 for first item (additional items remain the same at $2.00 per). We will allow a small grace period and plan on implementing the raise in S&H February 1, 2013.

Please note that we did not change our S&H when USPS raised rates in 2012, but the 2013 9% average raise wasn’t one we could absorb.

Holiday Postal Shipping Information Tuesday, Nov 20 2012 

Friendly reminder, from USPS supplied information, on those Christmas shipping dates: Once you’ve made your purchase and had it wrapped and packaged for shipping (or allowed your retailer time to process the order), the dates below are the last dates suggested to ship for Christmas delivery –

Sending somewhere in the United States? Get it in the mail by December 22 if you are sending Express (overnight) mail, or December 21 for Priority.

Sending outside the US? Deadlines begin December 3 for Priority, go through December 11 for Express, and finalize December 17 for Global Express Guaranteed.

Don’t forget to buy some forever stamps in 2012 – they will be worth an extra penny in by February, 2013. Christmas forever stamps from this year will still be good for future holidays!

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