December 2017 Electronic Magazine Friday, Dec 8 2017 

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What’s It Mean? A-Z
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Road Map: A list or representation of how different elements are to go together into a publication.  For instance: a photo list with page number/placement and/or pages copied with the photos in place.

Round/Rounding: The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape).  Rounding usually precedes backing.  Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If you prefer a full sized advanced reading copy (ARC – commonly referred to as a “proof”), one can be sent a quoted price. Generally speaking an ARC should cost no more than $75.00 up to 500 pages.  If something is found that was not expected on the ARC (or free proof), it can be fixed at that time, rather than having it show up in the published work. If you desire a true galley or blue line (bound or unbound), request an estimate – same as POD pricing, plus shipping and handling.

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This section is drawn from
http://www.gregathcompany.com/info/tips/crdprep.html
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Book Manufacturing Concepts
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Shipping services through USPS will rise an average of 1.9% and more information can be found at http://www.usps.com. Unless contracting with a jobber that offers free shipping, this will likely effect your total shipping cost on small orders.

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Marketing advice
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Keep in mind that both the cost of a USPS delivered stamped letter and post card go up 1 cent on January 21, 2018.

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Genealogy ideas
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Looking for a book that is out of print? In addition to trying out the businesses we list on our website for used copies, consider local “buy, sell, trade” options. Some areas have these options via radio or TV, in print publications, online bulletin boards as well as social media options. Target both the author’s geographical area as well as where the subject matter of the book covers.

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This section is drawn from
http://www.gregathcompany.com/book.html
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Computer aid!?!
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Have you begun keeping your Christmas card list in a spreadsheet or database program – like Microsoft Excel or Access yet? If not, and you are reasonably comfortable using a computer, it may be a very good idea to do so. Did you know once you enter all the information from your list – or full address book – it can be used to address envelopes or actually personalize those Christmas letters – and so much more? An example is using an Excel sheet with MS Word (mail merge) to print out current lists (produce directory) to share, print mailing labels or gift tags, merge the contact information with your Christmas letter and more.

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

Advertisements

June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

Current Publishing Bonus Offer Thursday, May 22 2014 

Free drop-shipping service (order fulfillment/pick and pack/blast shipment) for all orders at time of publication

Through November 24, 2014 only:USPSPriorityBox

You pay only the actual cost for mailing USPS Priority – all handling and all mailing material (tape/label, etc.) at no charge. You provide the order information electronically (Word, Excel, in-text email, etc.), we’ll pack the individual orders into the appropriate packaging that cost the least Priority postage safely possible, then take them to the post office. Any books above this are then shipped to you (or a single address of your choice). Each order’s tracking will be emailed to you or the end customer at no additional charge and includes up to $50.00 insurance, per package.

Other shipping methods and services vary – may include additional mailing material charges.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your manuscript/deposit mailing.
  • Send your manuscript, mailing information, and deposit to arrive at the publisher by 11-24-2014.
  • Include the code “Blog listed special” in your letter of instruction.

February, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

It may seem like USPS is forever changing their rates. However, they are bound by US law not to increase more than consumer inflation (average across increases) without special permission. This means that rather than getting infrequent large prices increases, there seems to be annual moderate ones instead. Other carriers are not bound by this law. This makes choosing USPS a more stable long range sales cost/fee.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

August, 2013 Electronic Magazine – Marketing Wednesday, Aug 7 2013 

Online USPS priority clients for thin softbound books should consider using USPS flat rate bubble padded envelopes. This saves you further on packaging. This option is only available to online customers at this time.

E-Magazine Volume 12 Issue 3: Computers Tuesday, Mar 5 2013 

Mailing packages through Priority USPS? Save up to 25% (or more with Regional boxes) by learning their online payment/label print functions “click and print”.

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