Current Publishing Service Sale Thursday, Jul 2 2015 

10%: Color for black and white

If color book page publishing in quantities of 10 or more, pay black and white prices for 10% of your total. The more you order, the more you save! This applies to any book pages (entire book or specified pages) ordered in color – binding prices remain the same. Examples:

  • Publish 10 books, pay 9 for color and 1 color book black and white cost.
  • Publish 100-109 books, get 10 color books at black and white cost.
  • Publish 210-219 books, get 21 color books for black and white.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your order/payment mailing.
  • Send your manuscript, mailing information, and payment to arrive at the publisher before August 31, 2015.

July 2015 Magazine – Computer Aid Thursday, Jul 2 2015 

Do you like adopting new bells and whistles for your computer? Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/

July 2015 Magazine – Genealogy Thursday, Jul 2 2015 

Do you make use of Google Scholar? Try out the database it was inspired by: http://citeseerx.ist.psu.edu/index;jsessionid=7B3491E8104BB7B80C9236B19C23FCEB

July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

July 2015 Magazine – Production Thursday, Jul 2 2015 

Use of variable data printing can further customize or personalize title pages. i. e. “Carolyn’s history of Crowder”, providing space on the page for the owners surnames included in the book or immediate family index listing, etc.

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This section is drawn from
http://www.gregathcompany.com/service/printing.html

July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

July 2015 Magazine – Define A-Z Thursday, Jul 2 2015 

Four (4)/Full Color Separation: Each of the colors that make “full color” are separated in preparation to print separately – these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

*Galley: A mock up of the books layouts. This layout doesn’t usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

* term not normally used in our offices

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html