April, 2015 Magazine – Marketing Tuesday, Mar 31 2015 

Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).

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This section is drawn from
http://www.gregathcompany.com/service/marketing

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Electronic Magazine – December 2014 v13#12: Computer Aid Thursday, Dec 11 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

December 2006, V5 #12: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

If using email for renewals, don’t use it only for renewals, consider sending extra/color photos (if Copyright release is available), timely tidbits, in-depth coverage, save the dates, quote of the week/month, etc. – things to encourage opening over discarding.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

January 2004, V3#1: Marketing Monday, Jan 26 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.

December 2003, V2#12: Marketing Thursday, Jan 22 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.

August 2003, V2#8: Marketing Sunday, Jan 11 2009 

Join email lists that have the same subject matter as your book.  After getting an idea of the type of information that is posted and the rules, send an email to the list(s) about your new publication.  You might start at http://groups.yahoo.com or http://www.egroups.com

July 2003, V2#7: Production Sunday, Jan 11 2009 

Electronic:
The world is embracing the standard of PDF format for e-books. The costs for reproduction would be disk manuscript preparation (converting your hardcopy or disk files to PDF) plus disk reproduction. In many cases the disk manuscript preparation for a book sent to us on disk can be waived – email us for details. The PDF reader (Adobe Acrobat) is free to anyone and comes in many new computers standard. This allows anyone with a computer a chance to read your book on disk (after purchasing it from you!). The PDF format also allows you more control of the E-book that is purchased – you can make the book read only (the customer can not make changes) as well as restricting printing.

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This section is drawn from our online electronic publishing advice at http://www.gregathcompany.com/epublish.html 

April 2005, V4#4: Genealogy Sunday, Jan 4 2009 

Sometimes there is no substitute for the effort you could put in researching off the computer and outside of your home.  Sometimes this takes the form of traipsing to cemeteries and court houses.  Other times it means taking a trip (sometimes consisting of several days) to a targeted or major research repository. 

When a repository trip is called for, consider traveling with other researchers.  Most groups take travel time as “sounding board” time.  It’s also nice to know someone else already when you enter a repository – even if it everyone’s first trip.  General research trips are offered through lots of places, from a school, library, organization, researcher travel agent, to us: http://www.gregathcompany.com/tours!

When a cemetery/court house trip is needed, go ahead and ask for research travel companions (make an announcement at all your research related organizational meetings, poll you email address book, etc.), you never know who may want to go – for their own research, or just to “get away” for a bit.

May 2004, V3#5: Genealogy Sunday, Jan 4 2009 

Though you are probably already using US Gen Web Project (see previous tip), have you added your query/queries to the email lists that correspond geographically to your problem area(s)?  To get started, go to the county in question.  We suggest you then subscribe to their email list (see below for definition).  If you prefer not to, email the county coordinator with your query and request it be added to the email list.

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