February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Computer aid!?! – see Design Inspiration this issue.

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July 2015 Magazine – Define A-Z Thursday, Jul 2 2015 

Four (4)/Full Color Separation: Each of the colors that make “full color” are separated in preparation to print separately – these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

*Galley: A mock up of the books layouts. This layout doesn’t usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

* term not normally used in our offices

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

April, 2015 Magazine – Design Tuesday, Mar 31 2015 

Turning the back cover into a collage can accomplish many things including:

    • Highlight content within your book, or add photographs not included in the manuscript.

  • If color binding, this may be a value-added way to include some color photographs that were discarded or “downgraded” to black and white in the interior of the book.

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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

February, 2015 Magazine – Design Monday, Feb 2 2015 

How many authors design a spectacular color cover – on the front and spine only? Traditionally, genealogy and history books didn’t have anything on the back cover. Economically, with color covers, there is almost no advantage to this. Even though one shouldn’t over clutter a cover layout, consider turning the back cover into a collage!
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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

February, 2015 Magazine – Define Monday, Feb 2 2015 

What’s It Mean? – A-Z
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*Dummy: Rough layout of how one envisions the final publication will look.
E-book (Electronic Book): Any book or manuscript that is reproduced for distribution electronically on the Internet or disk – 3½” floppy or compact (CD).
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

March 2009, V8#3: Design Monday, Mar 2 2009 

There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:

Basic design elements to consider

  • header

  • footer

  • page numbers

  • font style(s)

  • font size(s)

  • chapter/section treatments

  • general page layout

  • foot/end note treatment

  • index treatment and layout

  • title

  • reverse of title (verso)

  • binding

  • Electronic?

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This section is drawn from www.gregathcompany.com/publish/design

December 2004: V3#12: Design Wednesday, Jan 28 2009 

Lots of books that have dust jackets are rather plain underneath with a binding band along the spine.  One way to have this band and still save money is to forgo the dust covers in favor of a 4-color cover.  The spine can still have the same banded look along with most, if not all, of your original dust cover layout thoughts.Color hard cover with spine strip

April 2004, V3#4: Design Tuesday, Jan 27 2009 

Often overlooked space saving technique: Many times, an author wants to put a lot of information in a book, while publishing in the fewest pages possible (basic economics).  While an author may easily be able to fill 400 pages, they may be able to present the same information in an easy to read format of 350 or less – thus spending less per book to produce in hard or softbound format.  If the author has chosen to use photographs, one of the most overlooked ways of “saving space” is to have both the photographs one is interested in using on a page and to “fill up” the white space around the photos and captions with other text.  With our fees for photos, many people group their photos onto pages, but rarely do they think to also add text to these pages.  A page with two 2×4″ photos can accommodate quite a bit of text besides the captions.  Before laying these pages out, it’s always a good idea to double-check with your printer.

March 2004, V3#3: Design Tuesday, Jan 27 2009 

Make your cover and title page special:

In today’s world where it is fairly easy to “typeset” on the computer, don’t settle for only text on your book cover.  While some binding types don’t economically lend themselves to anything but text, with the right budget or the type of binding to best fit your expectations, the sky is the limit.  We suggest utilizing different fonts, and/or adding dingbats/wingdings as decorative “bullets”, clip art, drawings, photos, backgrounds and/or borders to your cover (again not all of these elements can be used on all bindings).  If a special cover layout is put together, it is also nice to match to some extent the title page.  The title page may match with font and layout, but drop border, background, and other graphic elements.

Information on producing cover files now online Wednesday, Jan 14 2009 

Wishing to do your own color cover layout and/or graphic arts design? More specific information on constructing your color hard cover files has been added. Information adapted to soft cover files is also new.

Crowder full cover file

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