March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Computer aid!?! – see Design Inspiration this issue.

2016 First Quarter Publishing Special Offer Sunday, Jan 17 2016 

Free Stationary or Promotional Materials
The more books published, the more free to you!
25, 8.x11″, black and white, printed one side sheets for every 25 books you order.


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Perfect for stationary, or sell sheets, this offer can be combined with color, extra printing, folding, etc. upgrades to fulfill your needs. This offer includes free g


 

raphic production of basic letterhead or we can produce whatever you send in a PDF file. Ordering 500 books, then expect 500 free sheets. Additional requested, FREE upgrade  – ask for better paper and allow us to select something from our in-house stock for you: anything from 60-80 white to linen or specialty color paper. Not available in quantities different than 25 increments, advance shipping may be paid by customer if desired.

 

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 4-16-16 with code.
  • Use this Discount Code ONLY: “FreMAT”.

September 2015 Ezine – Marketing Wednesday, Sep 2 2015 

When publishing with us, send your publication announcement to us – we’ll add it to our Facebook timeline once (free) any time you specify from receipt of order/payment to up to 60 days after your books ship to you.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

August 2015 Magazine – Market Monday, Aug 17 2015 

QR codes can be used in a variety of marketing ways to expand on your marketing dollar, ease the book ordering process for customer, preview book content, provide materials not possible “in print” with your budget, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

June 2015 Magazine – Marketing Saturday, Jun 6 2015 

When producing press releases, here are more suggestions:

  • Don’t hesitate to include a headline  (1 line – the essence about your topic and not include author’s name)
  • 2-3 line summary of topic early in the piece
  • Consider formatting with “talking points”.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing/freeadvertising.html

May 2015Magazine – Marketing Tuesday, May 19 2015 

If putting together a press kit, realize you should go beyond the traditional: In the 21st Century, we are becoming accustomed to personalized marketing materials and you should consider personalized targeting when possible. At the very least, be sure to include a personalized, personally signed cover or explanation letter with each kit.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing

January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

Electronic Magazine – October 2014 v13#10: Marketing Monday, Nov 3 2014 

To offset the flat set-up fee is might be budgeted as promotion expense, seek a patron to pay for it (underwrite or sponsor), or offer “set up rebate incentive” based on the number of orders on a given date: The more books ordered by a certain date, the bigger the rebate returned with their book.

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This section is drawn from
http://www.gregathcompany.com/publish/pod

Electronic Magazine – September 2014 v13#9: Marketing Thursday, Sep 4 2014 

CACTreeBusCards copyWhen ordering full color cards of a business or calling card size: Depending on the needs of the project, high gloss coating, available at extra charge, may be an important upgrade: Besides allowing the color layout to “pop”, this greatly improves the longevity of business cards.

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This section is drawn from
http://www.gregathcompany.com/service/cards/businesscalling.html

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