What’s It Mean? A-Z
///////////////////////////////
Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books. This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Logo: Usually the following text printed in four lines centered at the bottom of the verso: Printed in the United States of America from author submitted camera ready copy by: Gregath Company, Inc. P O BOX 505 – Wyandotte, OK 74370 http://www.gregathcompany.com.
Manuscript Page Number (Electronic): See Page Number
Margins: See Print Margin
*Mechanical binding: Bindings utilizing a mechanical medium of fastening such as wires, staples, or plastic. Gregath classified as soft or hard type binding.
Terms marked with an asterisk (*) are not generally used in our office.
-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Design Inspiration
///////////////////////////////
Many times an author may wish to include a large format map, photo, document, or other element that doesn’t fit well into the chosen book format size. With an 8.5×11″ book, depending on the item, a double page spread may provide a bit more space for these items. Sometimes the double page spread works and other times it still may not provide enough space to do the item justice. In addition to including it via QR code or in some other electronic format, consider including it large format. Depending on your budget, this can be a folded item loose inside the cover, placed in an enclosure, or bound directly into the spine.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/foldout.html
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////
Benefits of our POD Publishing Offerings
- Our range of manuscript upload options keeps growing. Currently available Dropbox, Google Drive, Box.com and mailed media such as CD.
- Flexible shipping options from shipping all books to you, shipping to individual end buyer, or a mix of the two – in a variety of classes through several carriers.
- Produced 100% in the USA with as much American made materials as we can.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/pod
Brown ink on cream/ivory paper is an economical alternative to using parchment for medium to large publications – for ultra short publication, or black on cream/ivory is a great choice as it economically reproduces better than textured/parchment paper.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/index.html
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Marketing advice
///////////////////////////////
The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:
- Moving, moved, or adding a new store or branch
- Adding, changing or discontinuing contact information such as phone, email, website, and social media
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
Conventional website elements can be used equally effectively in a blog or social media account format. To view more suggestions visit our Marketing/Website page.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/website.html
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Genealogy ideas
///////////////////////////////
One never knows what information is online, unless you have exemplary search skills, or people share unique “small” resources. One such online source is for the Cook County Cemetery in Dunning, Illinois (Chicago area). This website covers “only” 38,000 burials that included many institutional interments. The site provides more information besides just the database as well. http://www.cookcountycemetery.com/
Is your research style “direct decent”? If so, in areas of difficulty, don’t forget to gather all information available on all family members – even those without children (issue). There may be clues – or even actual information you seek – in records, newspaper items, etc. for siblings, aunts, etc.
-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Computer aid!?!
///////////////////////////////
*For search engine submission, look for links on your favorite search engines and/or run “search submission” or similar searches for lots of places to start. Note even direct search engine submission is not instant – it can still take weeks, so don’t put it off in your marketing plan.
Did you know Family Search has an extensive program to share many books freely online, and others with fair use restrictions?
Read more about it http://www.ancestryinsider.org/2014/09/familysearchs-electronic-books-byufhgc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: AncestryInsider (The Ancestry Insider)
Leave a Response »
Gregath Company, Inc. Blog 