May 2015 Magazine – Define Tuesday, May 19 2015 

Flat Back (square back): A book that has not been rounded and backed.

Font Type: The actual type/style of lettering used in an item.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

April, 2015 Magazine – Production Tuesday, Mar 31 2015 

Collages may cover entire families, or specific time period or geographical area. Be careful your scale doesn’t overwhelm the reader or lose the detail (due to size) that was wanted.

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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

April, 2015 Magazine – Design Tuesday, Mar 31 2015 

Turning the back cover into a collage can accomplish many things including:

    • Highlight content within your book, or add photographs not included in the manuscript.

  • If color binding, this may be a value-added way to include some color photographs that were discarded or “downgraded” to black and white in the interior of the book.

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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

February, 2015 Magazine – Computers Monday, Feb 2 2015 

Rare is the photograph you’ll only use once in your manuscript. Often times, it may also be used online, through social networking, sharing with family, and promotional materials of many types. If you’ve not digitized a photo yet, we suggest a couple of options:
Keep masters of the highest resolution you have captured or can make – until replacing with updates or improvements. Reduce quality and size for each use from master.
Evaluate all uses you feel you will need and capture or produce graphics of a size that will satisfy them all.
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This section is drawn from http://www.gregathcompany.com/service/markting/website.html

February, 2015 Magazine – Design Monday, Feb 2 2015 

How many authors design a spectacular color cover – on the front and spine only? Traditionally, genealogy and history books didn’t have anything on the back cover. Economically, with color covers, there is almost no advantage to this. Even though one shouldn’t over clutter a cover layout, consider turning the back cover into a collage!
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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

Electronic Magazine – December 2014 v13#12: Computer Aid Thursday, Dec 11 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

January, 2014 Electronic Magazine – Computers Tuesday, May 20 2014 

New to building web pages and email stationary? Be careful with using symbols. If the person on the other end doesn’t have the font your symbol is in, it will substitute characters and may make your page look strange. While symbols are faster to load than graphics, perhaps a diamond, scroll, etc. would be a good design idea.

September 2012 E-Zine (V11#9): Design Inspiration Sunday, Sep 9 2012 

Be careful if scaling (enlarging or reducing) graphics. You can have a very high quality graphic, but if you enlarge it 800% to fit your idea of the cover, it will generally loose focus and/or pixilated. The lower the quality, the less you can enlarge a graphic. As a rule, reduction is not a quality issue, unless it is shrunk so small that little or no detail is visible. Keep in mind, if using a photo quality, or other high quality computer printer to view your graphic print outs that production machines do not always match or exceed this high end, consumer quality – unless specifically commissioned.

Graphic files that are layered should be sent in their native format, as well as being flattened into a single layer, for original artwork. If sending PDF, be sure that the conversion “locks down” all fonts.

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This section is drawn from
http://www.gregathcompany.com/hb/color/coverdesign.html

December 2006, V5 #12: Computer Friday, Mar 20 2009 

99.9% of the books we produce are from Microsoft Word. However, it will depend on what the focus of your book is, as well as what software you are familiar with, and how much work you want the software to do for you. For instance, if the book is to contain many charts, a program that is geared toward generating these charts would be important. If you are working toward mainly fact oriented and are hoping the program will organize a manuscript, a program such as Family Tree Maker might be best. If you are looking for word processing and are familiar with the Corel family of products, you may not want to learn Microsoft Office. If you are wanting to go with fancy margins, clip art, photos, charts, tables, graphic elements on each page, etc., Microsoft Publisher may be the way to go. The bottom line, like so many other decisions comes down to you. It’s hard to beat making a wish list (I want the program to be able to…) and then looking for a product that fits best. Other factors, besides current software knowledge may be cost for new software, compatibility (if looking toward a hybrid or e-book).

Overall software we utilize most (remember, this doesn’t mean they are the best for you):

Manuscript: Microsoft Word (other Office programs such as Excel, Access, Publisher, and FrontPage can be helpful or used with Word, depending on project.)

Photographs: Adobe Photoshop

“Genealogy” Program (Charts, etc.): Family Tree Maker

September 2004, V3#9: Marketing Wednesday, Jan 28 2009 

When marketing a book, try to keep all of your author produced material to a general theme concerning format.  This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book).  You may even choose a “theme” (ready made design – often involving graphics)  from a publishing program and carry it throughout.  Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition.  When they see the envelope in the mail, they know without even looking it’s from you.  If they see a flyer they know it’s about the book without reading it.  Many “repeat authors” even carry the design over to other projects.  Some keep the exact same design format, others change one or two elements such as color or headline font.

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