November, 2013 Electronic Magazine – Define Friday, Nov 1 2013 

Bleed: A printed image that extends beyond the trim edge of a sheet of paper or cover.

*Blueline: For Gregath use, see ARCBelow is a definition from “The What Shall I Write Handbook”, Corrine Russell, 1992, that is a good addition to our ARC entry:

“Bluelines are page proofs. They represent your last chance to review copy looking for errors.  Depending on the printing process your printer uses, bluelines may be expensive to produce, and many printers will not provide them unless you request them.  If printers do provide them, they may be expensive, so ask first.  Bluelines may be a good idea if you have a lot of photographs, for bluelines present your only opportunity to see photographs in place.  Check them carefully.  Make sure they are in the correct position, and that they are not upside down or turned backward.  Because bluelines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer’s errors, changes made at this point cost you dearly.”

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

May 2004, V3#5: Marketing Tuesday, Jan 27 2009 

Press release tip: After writing, go back over it – are there places where you can say the same things with fewer words? (see previous tip).

October 2003, V2#10: Production & Design Saturday, Jan 17 2009 

There are several real problems concerning reproducing pictures that authors may not be aware of. The very best reproduction processes lose some quality from the original. Some “antique” photos are sent to the printers that are barely discernible as pictures. These pictures should be taken to a professional restorer or computer graphic whiz (with a high quality photo quality printer), first. Remember that the printer can do many miracles with size, but most are not set up to restore faded photos. Any old, faded photos sent to the printer will only result in faded print and possibly disappointment.

If you are preparing a manuscript for publication, take a critical look at the pictures. Do they show the detail you want? Is there too much unwanted background? Are the faces too light? Too dark? In many cases, there are no better pictures of the subject and in some cases, no others at all. In these cases, the question is, Can they be enhanced? Quite often, the answer is yes! In most major cities, a trip to the yellow pages will find a photo restorer. When you have photos reproduced, compare them closely with the originals. Often the reproducer, to improve contrast, loses detail.

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This section is drawn from information online at http://gregathcompany.com/tips.html 

January 2005, V4#1: Computer Thursday, Dec 25 2008 

Photoshop light photo edit

Do you have a digitized photograph that is nice, but has specks or small cracks in the background? If so, open the file in Adobe Photoshop.  Next, check to make sure your tools toolbar is visible (click “window”, if there isn’t a checkmark by “tools”, click it).  On the tools toolbar there is a clone stamp tool (the icon looks like a rubber stamper) that you click to select. Notice the bar under the pull down menus now reflects all the clone tool options.  Move your mouse near an imperfect spot (the size of the circle is controlled by the brush button at the top).  You may choose to play with the options to get what works best for you and the photo. Caution – in Photoshop you can only undo the last step.  Place the circle over an area that looks generally how the background “under” the imperfection should look.  While holding down the ALT key, left click your mouse.  Now move the circle over the imperfection (or part of it) and click.  A copy/clone of the ALT+click background replaces the imperfection.  You can repeat the steps as needed.  This generally works great with backgrounds because, as a rule, they are not too intricate. This method may also work to some extent on the subjects but is it much trickier.