December 2017 Electronic Magazine Friday, Dec 8 2017 

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What’s It Mean? A-Z
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Road Map: A list or representation of how different elements are to go together into a publication.  For instance: a photo list with page number/placement and/or pages copied with the photos in place.

Round/Rounding: The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape).  Rounding usually precedes backing.  Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If you prefer a full sized advanced reading copy (ARC – commonly referred to as a “proof”), one can be sent a quoted price. Generally speaking an ARC should cost no more than $75.00 up to 500 pages.  If something is found that was not expected on the ARC (or free proof), it can be fixed at that time, rather than having it show up in the published work. If you desire a true galley or blue line (bound or unbound), request an estimate – same as POD pricing, plus shipping and handling.

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This section is drawn from
http://www.gregathcompany.com/info/tips/crdprep.html
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Book Manufacturing Concepts
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Shipping services through USPS will rise an average of 1.9% and more information can be found at http://www.usps.com. Unless contracting with a jobber that offers free shipping, this will likely effect your total shipping cost on small orders.

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Marketing advice
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Keep in mind that both the cost of a USPS delivered stamped letter and post card go up 1 cent on January 21, 2018.

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Genealogy ideas
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Looking for a book that is out of print? In addition to trying out the businesses we list on our website for used copies, consider local “buy, sell, trade” options. Some areas have these options via radio or TV, in print publications, online bulletin boards as well as social media options. Target both the author’s geographical area as well as where the subject matter of the book covers.

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This section is drawn from
http://www.gregathcompany.com/book.html
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Computer aid!?!
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Have you begun keeping your Christmas card list in a spreadsheet or database program – like Microsoft Excel or Access yet? If not, and you are reasonably comfortable using a computer, it may be a very good idea to do so. Did you know once you enter all the information from your list – or full address book – it can be used to address envelopes or actually personalize those Christmas letters – and so much more? An example is using an Excel sheet with MS Word (mail merge) to print out current lists (produce directory) to share, print mailing labels or gift tags, merge the contact information with your Christmas letter and more.

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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November, 2013 Electronic Magazine – Define Friday, Nov 1 2013 

Bleed: A printed image that extends beyond the trim edge of a sheet of paper or cover.

*Blueline: For Gregath use, see ARCBelow is a definition from “The What Shall I Write Handbook”, Corrine Russell, 1992, that is a good addition to our ARC entry:

“Bluelines are page proofs. They represent your last chance to review copy looking for errors.  Depending on the printing process your printer uses, bluelines may be expensive to produce, and many printers will not provide them unless you request them.  If printers do provide them, they may be expensive, so ask first.  Bluelines may be a good idea if you have a lot of photographs, for bluelines present your only opportunity to see photographs in place.  Check them carefully.  Make sure they are in the correct position, and that they are not upside down or turned backward.  Because bluelines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer’s errors, changes made at this point cost you dearly.”

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

E-Magazine Volume 12 Issue 4: Marketing Monday, Apr 1 2013 

Not all free PR is good: What to do about a review that doesn’t truthfully represent the published content? Look long and hard at the item and seek others input – is there even a grain of truth to it? Address any facts before moving onto untruths. Online there may be no definitive action, however here are some strategies: If the review is user added, reply/comment, or post; if it is a reputable website, contact the website (though many reviews are considered opinion and will not be removed); strive for multiple factual reviews – across social media, blog, email, service and website platforms.

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This section is drawn from http://www.gregathcompany.com/service/marketing/freeadvertising.html

November 2012 E-Zine (V11#11): Marketing Thursday, Nov 1 2012 

If not already active in the online community concerning your subject matter – become active: Post to blogs, social network, supply reviews, offer opinions and reference or link lists, and other activities to ‘become known’. Never make your activity feel like it is only being completed so you can have “free” advertising, but never forget to include your book title, a link, etc. so interested people can follow a breadcrumb trail.

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Visit http://www.gregathcompany.com/marketing for more

December 2007, V6#12: Genealogy Wednesday, Jan 7 2009 

Two UK Newspapers Now Available Online

The “Guardian,” a famous UK newspaper, and the “Observer,” the world’s
first Sunday newspaper, are going digital.

So far, issues of the “Guardian” from 1821-1975 and the “Observer”
from 1900-1975 are available. In early 2008, both of the newspapers
will be online in their entirety (from 1821 for the former and 1791
for the latter). Both newspapers are searchable. Searching is free,
but you must buy a timed access pass to view entire articles.

Visit the “Guardian” website for more information:
http://archive.guardian.co.uk/Default/Skins/DigitalArchive/Client.asp?Skin=DigitalArchive&enter=true&AW=1194298449025&AppName=2

Previously published in RootsWeb Review: 7 November 2007, Vol. 10, No. 45

April 2006, V5#4: Genealogy Tuesday, Jan 6 2009 

Dollarhide’s Rules for Genealogy
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Thanks to: William Dollarhide http://www.dollarhide.org/page_billw.htm

“Always interview brothers and sisters together in the same room — since they can’t agree on anything about the family tree, it makes for
great fun to see who throws the first punch.”

“It is a known fact that St. Peter checks all your Family Group Sheets for accuracy before you are allowed to enter the Pearly Gates.”

Previously published in RootsWeb Review: 23 November 2005, Vol. 8, No. 47.

December 2005, V4#12: Genealogy Tuesday, Jan 6 2009 

Retrieving Data on Thermal Paper
By Alice Syman in Saint Augustine, Florida, USA

I have some old files containing faxes on that old fax [thermal] paper that eventually fades. I heard that there was some type of light that would restore them, but couldn’t find out the name and probably couldn’t have afforded it anyway. I wondered, what is it that restores them — light or heat or a combination of both and possibly with something else.

I turned on a burner on my gas stove and began running the paper, print side down, back and forth over the flame. When I saw a strip of paper turning dark I looked and eureka! I could read almost every word of the print, typed and handwritten. A miracle. I was able to send an adopted person information about his adoption that he had lost long ago.

This has to be done slowly and carefully and the flame shouldn’t be too high because one can get a nasty burn. I placed the restored copies in clear sheets. How long they will be legible, I don’t know. But they’ll last at least until one can transcribe the information from them.

I sent this bit of info to many other researchers. To date none have said they knew about it already. I would be interested to know from your readers if I was just way behind the times on this valuable (to me) secret.

Previously published in RootsWeb Review: 12 October 2005, Vol. 8, No. 41

April 2003, V2#4: Genealogy Saturday, Jan 3 2009 

If you are stumped – another lost ancestor – renew your efforts to find further documentation on the family members you have verified.  One never knows when a notation in records for children, brothers, etc. will give your the lead you need to locate that lost link.