March 2017 E-Zine Monday, Feb 27 2017 

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What’s It Mean? A-Z
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Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

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Marketing advice
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Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

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Have a tip?  e-mail us
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Computer aid!?!
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While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

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Special Author Offer – through Thanksgiving 2016 Thursday, Aug 25 2016 

Electronic Book Conversion – Discounts for all

Choose free electronic service, 50% off, or deeper discounts, depending on what is most helpful to you:

FREE: Submit a copy of your manuscript in MS Word and we’ll convert it to PDF at no charge. Electronic approval is required before using converted PDF for print production. These electronic book files are meant for personal and family use and enjoyment, as they will contain no Copyright or Digital Rights Management (DRM) protections.

OR Interested in a PDF book manuscript from hard copy? If it is document feedable, we will only charge a penny a page to convert (at least 50% savings)

OR EPUB file (more “traditional” EBook format) of interest? Basic file conversion is free, but seldom does a basic conversion result in a file authors are happy with due to the differences between the printed page and EBook formatting. If further services are desired, they can be billed at only $10.00 hour – over 50% savings.

Electronic file offers may be combined and files provided via Dropbox, Google Drive, or Box.com free of charge. Mailed file services available for a fee.

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript (with production instructions and discount code), mailing information, and deposit to arrive at the publisher postmarked no later than 11-25-16 with code.

  • Use this Discount Code ONLY: “ENov16Conv”.

Digitize Manuscript Special: Only until Valentine’s Day! Wednesday, Feb 4 2015 

DigitizeTransform your hard copy manuscript into a digital one for at least 50% off our services with several free upgrades. Digitizing your manuscript is just the first step in many different paths.One of which could be reprinting at a moment’s notice. If you choose to reprint, take advantage of this special to digitize your manuscript – with many popular upgrades – absolutely FREE! Visit our website for full details.

Electronic Magazine – December 2014 v13#12: Production Thursday, Dec 11 2014 

General Advantages of Ebooks
Manuscript may be produced that is much more interactive with the reader than traditionally printed books.
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This section is drawn from
http://www.gregathcompany.com/publish/electronic

Electronic Magazine – December 2014 v13#12: Design Thursday, Dec 11 2014 

Top reasons to publish electronically by disk:
Accessible without internet connection.
More easily definable and traceable sold “copy” then pure electronic file.
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This section is drawn from
http://www.gregathcompany.com/publish/electronic/media.html

Electronic Magazine – June 2014, V13#6: Computer Monday, Jun 2 2014 

American Writers today have no excuse for not being “online”: This may sound harsh for those not there yet, but true. While many things can have a steep learning curve, basic usage of today’s technology shouldn’t be viewed as an insurmountable skill set. The rewards far outweigh the cost in time, patience, and added “utility bills”. It is part of the cost of doing business in the 21st century. Don’t want to invest in hardware of your own? Head somewhere with public access computers, such as a library or internet cafe, and ask for assistance. Whether you choose a free email account, or use social networking as the extent of your online empire, it is something that today’s readers have come to expect from living authors.

April, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Maintain a supporting blog, social network, and/or website.
  • Offer free updates.

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This section is drawn from
http://www.gregathcompany.com/publish/design

February, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Produce an electronic edition exclusive: Make a cross reference area for specific family members with clickable links directly to all book content about that individual.

  • Family books – make a Google map available.

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This section is drawn from
http://www.gregathcompany.com/publish/design

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

E-Magazine Volume 12 Issue 6: Production Thursday, Jun 6 2013 

Produce different editions specifically for the pros and cons of a given electronic format.

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This section is drawn from
http://www.gregathcompany.com/publish/design

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