June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

Electronic Magazine – October 2014 v13#10: Design Monday, Nov 3 2014 

Consider offering true print on demand (POD) hard copy editions to complement all electronic editions you may publish. Produce a manuscript suitable for production, on the page size of your choice, choose your binding preference(s), and keep a current quotation for single books. Offer POD for all electronic editions based on your cost.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic

Electronic Magazine – November 2014 v13#11: Design Monday, Nov 3 2014 

Publishing a hard copy edition (unbound or in hard or soft cover) one-at-a-time (print on demand) presents some unique options most printed editions do not have. As you are printing a single book for a single customer, consider adding value to the book by including the following offers:

  1. Number each POD book you produce. Keep track of books in hard cover and soft cover, or total produced. Your first could be 1 in 2014, 1 Print on Demand, or some other way – the next ordered would be 2, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital/pod.html

Electronic Magazine – November 2014 v13#11: Marketing Monday, Nov 3 2014 

As family historians, most authors have a list of public (or private) repositories that they would like to see their work preserved in. Many times this list equals or dwarfs the list of “paying customers”. Many times budget will impact how many courtesy copies may even be produced: Consider soliciting sponsored copies. With POD, there is no reason a special “donated by” page can not be included directly into the book binding. A more traditional route would be with personalized donation book plates. Further incentives, beyond the good preservation work, might include a gift, digital copies of source material, special access to your archives, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

2012 Publishing Easter Egg Sunday, Apr 8 2012 

From our family to yours –

Happy Easter

Get a great deal on Easter Egg Color – check it out.

Hurry, the Easter egg goes bad May 1, 2012.

November 2003, V2#11: Production Saturday, Jan 17 2009 

Digital/POD

Once the digital manuscript has cleared pre-press it is ready for production.  The file or files are sent to the digital machine directly from the front office computers.  The book block is printed out already collated.  Depending on the size of the book and publication quantity, the digital files may be printed out in smaller page sequences and hand collated in preparation for binding.  Additionally, special items such as 4-color, slick inserts and card dividers are added by hand as well – as required.

August 2003, V2#8: Production Sunday, Jan 11 2009 

Offset printing versus digital printing

When delving into the world of digital reproduction/printing, (family) historians should be sure exactly what they are paying for.  A large percentage of “digital print” that is being published is simply being produced on a digital based copy machine.  While today’s digital machines (of any type) are much better than the copy machines even 15 years ago, this format hasn’t been tested by time.  Much like any E-book format you can get today – it cannot be considered archival quality because of this.  There are some true digital printing presses – accepted and tested printing processes that receive their printable image directly from a computer rather than plate, film, or other media.  These are as archival as their printing process that has been tested over time.