February 2017 E-Zine Tuesday, Feb 7 2017

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

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May, 2016 Complete E-Zine Tuesday, May 3 2016

What’s It Mean? A-Z
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*Leading:

See Line Spacing on website

*Leaf: Single sheet of paper – each side is a page.

see end sheet on website

*Leaf Attachment: How the pages of a text block are affixed together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When choosing an overall book length and width, consider what sizes books you see of the same subject matter and balance this with what you can place on pages in your preferred format. If economics are a focus, check with your publisher to see what size suggestions they have as well. Logic dictates you can not get the same information on a 5.5×8.5″ book page as on a 8.5×11″ page and maintain the same format, including font size. When deciding your overall size format, don’t forget to estimate the total page count (weight or heft) to decide if the size and format won’t be too heavy to reasonably use or ship economically.

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

• Accomplished from printed or digital manuscript.
• Manuscript formatting and graphic design services are reasonably priced professional service upgrades.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

• Offer information on specials – individual “one of”, or reoccurring instances (new or well established).
• Make your mail piece a gateway to more information available elsewhere such as websites, request printed material, etc. or use QR codes (can include audio or video).

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Always check date ranges of sources. Sometimes a range, sometimes not even very large, actually means only some of this time or non-comprehensive coverage such as the reference book “Calloway County, Kentucky Newspaper Abstracts: Volume A” may be listed to cover 1897-1927, when it actually contains non-comprehensive coverage of 1897 and 1927 (only 2 years).

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Have a tip? e-mail us
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Computer aid!?!
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Over 2 million free books listed here: http://onlinebooks.library.upenn.edu/
The Online Books Page was founded, and is edited, by John Mark Ockerbloom, He is a digital library planner and researcher at the University of Pennsylvania. He is responsible for the content of the site. Alison Miner is Associate Editor.

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Have a tip? e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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January 2016 E-Zine: Complete Monday, Jan 11 2016

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

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April, 2015 Magazine – Define Tuesday, Mar 31 2015

Fastback Binding: Soft type binding. Similar to perfect binding method – cover consists of separate front and back covers with a reinforced cloth spine.

Finish: Term that describes the surface characteristic of a particular paper.  i.e. antique, cockle, eggshell, embossed, English, felt, leatherette, linen, machine, pebble, vellum, wove, etc.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

March, 2015 Magazine – Define Wednesday, Mar 4 2015

End Sheet(s) (*leaf*end papers): The element of a hardbound book that consists of the “inside” of the covers and the first and last sheet of paper in the book.  The end sheets are adhered to the inside of the binding boards and attach to the book via a double hinge that includes a sheet of paper.

*Engraving: See Cover Plate

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Leave a Response »

 

January, 2014 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014

Book Corners: see Corners.

Brightness: The brilliance or light-reflection characteristic of paper (not necessarily related to its color or whiteness).

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

E-Magazine Volume 12 Issue 4: Define Monday, Apr 1 2013

Adhesive binding - Double-Fan: Hard type binding. Pages held together by adhesive/glue, applied first while binding edge is fanned in one direction, and second as finned in the opposite direction - may be notched. Meets library binding standard: ANSI/NISO/LIB Z39.78
Against the Grain: Folding, scoring, binding, or printing at right angles to the alignment of the fibers of the paper.
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 For other writing, printing, publishing, marketing lingo, check our glossaries at
  http://www.gregathcomany.com/info/dictionary and
  http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

February 2013 E-Zine (V12#2): Define Monday, Feb 11 2013

Acid Free (Paper): The use of this term varies from the logical definition of the individual words to a wide variety of standards – always have a company explain their definition.  See Also Archival webpage. Having no acidity and no residual acid-producing chemicals. Below is a definition from “Preserving Family Keepsakes Do’s and Don’ts”, Ilene Chandler Miller, 1996:

“Any paper that contains an alkaline (pH higher than 7 or an absence of acid) base and is often lignin-free.”

Acid Transfer: The act of acid migrating from one object or item to another.  See Also Archival webpage.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – contact us with your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

January 2013 E-Zine (V12#1): Define Thursday, Jan 17 2013

With a new year, it’s a good time to start over and run the definitions A-Z. This doesn’t mean that if new lingo comes to light before the review is over that we won’t throw it in!

Absorbent Paper (see Paper): Covering a variety of papers made for absorbing water and inks (degrees vary).  Examples: duplicating, filter, blotting and toweling papers.

*Acid Free Books (see Archival): The use of this term varies from the logical definition of the individual words to a wide variety of standards – always have a company explain their definition.  An acid free book depend on internal (book materials) and external factors (chemical processes, environment, etc.).  See Also Archival webpage.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Leave a Response »

 

August 2006, V5 #8: Define Friday, Mar 20 2009

 

Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.

Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books.  This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.

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