We are an independent publisher, specializing in genealogy and history. In business since 1970, we have been online since the 1980’s, but this is our first blog. Feel free to poke around, visit the websites listed, and comment. We look forward to growing and expanding our service and support for the next 30 years – and beyond!
November 2009: V8#11: Marketing Tuesday, Nov 3 2009
Marketing 10:03 pm
Press Kit Element Checklist (choose what works best for your work):
- Sales Sheet – Tip Sheet
- Tear Sheet
- Press Release
- Author Bio
- Author Photo
- Supportive Material: excerpt, table of contents, etc.
- Endorsements
- Schedule of Appearances or select history
- Reviews
- Related Marketing Items: bookmark, postcard, pencils, notepads, chocolates, etc.
- Folder – if more than 2-5 pieces
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This section is drawn from
http://www.gregathcompany.com/marketing/index.html
November 2009: V8#11: Design Tuesday, Nov 3 2009
Book Design and Book Production 9:59 pm
Too often, we get into the “just the facts” mind set when deciding what we should put in and what we can leave out of a book.
- Candid and “hammy” photos should be considered – as well as formal posed photographs.
- Captions should not feel forced. Add information as you see fit.
- Places also make a family what they are (or were). Don’t focus solely on the people.
- Dates are a good thing to have – and use, but don’t discount something because of a lack of one.
- Captions and photos both can be provided by – and credited – to the author, or other contributors.
A good example of an informational caption: has facts, as well as details. All people in the photograph should mentioned – names and relations (or lack thereof) are also noted.
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This section is drawn from
http://www.gregathcompany.com/photo/tips/design/lifestyle.html
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November 2009, V8#11: Define Tuesday, Nov 3 2009
Definitions 9:45 pm
hard binding spotlight #4
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.
Joint: The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.
Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books. This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Mechanical binding: Soft or hard type binding. Bindings utilizing wires, staples, or plastic.
Milling: The spines of books and periodicals can be cut away on a milling machine to prepare them for oversewing. A machine clamps the text block, spine down, and moves it over rotating blades, cutting away approximately 1/8 inch of the binding margin, removing old adhesive, thread, staples, and/or folds of signatures. After milling, a text block is comprised of loose leaves.
Notch/Notching: Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.
Round/Rounding (see back): The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape). Rounding usually precedes backing. Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.
*Shoulder (joint, ridge, flange): Formed when a text block is backed. During this process the outermost leaves on both sides are bent out at 45 degrees along the binding edge. The ridge that is formed by this process, on either side of the spine, is the shoulder.
Hard binding Spotlight #5
Side Sewing: Method of attaching *signatures or individual pages together by sewing the entire text block, along the binding margin, in a single pass by machine. Meets library binding standard: ANSI/NISO/LIB Z39.78
*Tail: The bottom edge of a leaf, board, or bound volume; that is, the surface on which a volume rests when shelved upright.
Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.
Trim Edge (or Margin): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).
Turn-in: The covering material that is turned over the outer edges of the binding boards and inlay. The turn-in protects the boards and inlay from wear.
* denotes a term that Gregath Publishing doesn’t normally use.
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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Nearly 50% off – order while available! Monday, Nov 2 2009
New sale on older title – nearly 50% off: AD2037-$40.0 (Retail $79.95) The Genealogy of Thomas Barnes of Hartford, Connecticut (1615-2001) Volumes 1 & 2, by Frederic Wayne Barnes and Edna Cleo (Bauer) Barnes. 8½x11″, hardbound book set, 1,111+ pages, contains index, sources, biographical notes as well as vital records. Index includes years of birth and death. This two volume set includes data on 8,591 descendants as well as the spouses and many parents of one of the forty (40) first settlers, Thomas Barnes of Hartford, CT. The set covers fourteen (14) generations. some allied surnames frequently appearing in this work include Andrews, Bronson, Coburn, Dickinson, Foote, Root, Scoville, Strong, Thompson, Tuttle, Woodruff and more.
The author’s are selling them for less than the cost to publish. Order now before they run out.
October New Catalog Listings Monday, Oct 26 2009
Updates Arphax, coil, plastic, reference, research, tool 4:14 pm
Our new October genealogy catalog listings below. Visit catalog additions for general history, children, and scrapbook resources:
Texas Land Survey Maps for Mason County, Texas, by Gregory A. Boyd. 8.5×11″, softbound book, 53 maps, 234 pages. ADAR405-$31.00
Family Maps of Blaine County, Nebraska, Deluxe Edition, by Gregory A. Boyd. 8.5×11″, softbound book, 220 pages, 65 total maps. ADAR404-$32.00
Family Maps of Garden County, Nebraska, Deluxe Edition, by Gregory A. Boyd. 8.5×11″, softbound book. 528 pages, with 164 total maps. ADAR403-$46.00
Texas Land Survey Maps for Grayson County, Texas, by Gregory A. Boyd. 242 pages, 8.5×11″, softbound book. ADAR397-$34.00
Texas Land Survey Maps for Nacogdoches County, Texas, by Gregory A. Boyd. 180 pages, 8.5×11″, softbound book. ADAR399-$27.00
Texas Land Survey Maps for Smith County, Texas, by Gregory A. Boyd. 210 pages, 8.5×11″, softbound.
ADAR402-$30.00
Texas Land Survey Maps for Roberts County, Texas, by Gregory A. Boyd. 8.5×11″, 190 pages, softbound book.
ADAR401-$27.00
Texas Land Survey Maps for Navarro County, Texas, by Gregory A. Boyd. 214 pages, 8.5×11″, softbound book.
ADAR400-$30.00
Texas Land Survey Maps for Leon County, Texas, by Gregory A. Boyd. 320 pages, 8.5×11″, softbound book.
ADAR398-$32.00
Texas Land Survey Maps for Foard County, Texas, by Gregory A. Boyd. 190 pages, 8.5×11″, softbound book.
ADAR396-$27.00
Texas Land Survey Maps for Cameron County, Texas, by G. A. Boyd. 234 pages, 8.5×11″, softbound book. ADAR395-$25.00
Modified Office Hours This Week Tuesday, Oct 20 2009
Because of our retreat, front offices will be closed Friday, October 23, and have limited hours Thursday, October 22 and Monday, October 26. Please note that email will continue to be checked regularly.
First Signing for Bearskin Biography Wednesday, Sep 30 2009
A book signing was recently held at the Wyandotte Nation Tribal Center, in Wyandotte, Oklahoma, for the release of a new book. Kwa-hoo-sha-ha-ke, American Indian Warrior Hero, is a book about the life of Leaford Bearskin, Chief of the Wyandotte Nation. Written by noted local author and historian, Fredrea Cook, it was released in very limited edition. Published by the Gregath Publishing Company of Wyandotte, Oklahoma, books have already been shipped as far away as Australia. The book touches on the life of Chief Bearskin, from early childhood in the Wyandotte Reserve to his current position as head of the Wyandotte Nation. His lengthy career as an Air Force bomber pilot in the South Pacific during World War II, where he flew 46 unscathed bombing missions, followed by 29 Berlin Airlift missions is covered in the publication. It also looks at his Federal Civil Service career of many years and some of the achievements of the past twenty-six years serving as Chief of his tribe. From modest conditions within the Wyandotte Reserve of the 1920’s to life as a head of state, the book gives a glimpse into the life of one man who has served his country for 40 years and his tribe for 26 years. Recently re-elected to another term as Chief of the Wyandotte Nation, Leaford Bearskin continues to envision, and work towards, better things for his people and community. A long time historian and genealogist, Mrs. Cook has written several books, including college level text books. She has also developed and taught genealogical research and writing classes for colleges and universities. A Director of the Genealogical Speakers Guild, she also belongs to the Association of Professional Genealogists, National Genealogical Society, Federation of Genealogical Societies, Oklahoma Historical Society and numerous historical and lineal organizations. Mrs. Cook and her husband, Fredas, make their home in the Twin Bridges area of Ottawa County.
2010 Genealogy Event Announced Tuesday, Sep 29 2009
Events and Updates archive, Bill, OHC, OHS, Oklahoma Historical Society, Oklahoma History Center, research, speaker, Welge, William 3:49 pm
The speaker and date for our 2010 event has been announced.
Deadline for registering for 2009 is Thursday, October 1, 2009.
Long Weekend Tuesday, Sep 29 2009
Updates 3:45 pm
Our front offices will be closed Friday, October 2, 2009. Email is always open though.
October 2009, V8#10: Marketing Tuesday, Sep 29 2009
Marketing 3:40 pm
Another great thing about click & ship with USPS is that you have tracking numbers that can be emailed directly to the customer – at no extra charge.
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This section is drawn from
http://www.gregathcompany.com/marketing/bookselling.html
