January, 2018 E-Zine Wednesday, Jan 3 2018 

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Saddle Stitch: Soft type binding where pages are printed four and folded in the middle (spine) and stapled in the fold. Many program books and most magazines are saddle stitched.  Due to the paper being folded as a spine, this works well with only small page count books.  Click here for information web page.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Can’t decide whether to publish in hard cover or soft cover? Is economics getting in the way of what you envisioned your book to be? One suggestion would be to publish soft cover first edition books (less expense) and take special orders for hard cover books that can be ordered singly (print on demand) and shipped directly to buyers.

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

If utilizing print on demand (POD), offer a personalized page such as a special half title, frontice piece, or title page.

///////////////////////////////
Marketing advice
///////////////////////////////

As an individual author, have you signed up for USPS Informed Delivery yet? While this service expanded to individual post office box holders last month, it’s still not available to addresses that are solely business. Why does it matter? If you use the Informed Delivery app, and mail product at a post office, use the app to track the packages: Open the app and after the tracking number has been applied, scan the #, then when is asks if you want it added to your dashboard – say yes. The packages then queue in the app in a tab next to your incoming mail and auto update.

https://informeddelivery.usps.com/box/pages/intro/start.action

///////////////////////////////
Genealogy ideas
///////////////////////////////

When was the last time you’ve reviewed the basics? Many “old timers” learned it once and don’t feel like going over “old ground” again. However, reviewing what makes good research – especially from alternate sources, can give you new perspective. Are you a Handibook, Redbook, NGS or FGS person? Check out the others – you may learn nothing new, but going over the material may spark new ideas.

///////////////////////////////
Computer aid!?! – See Marketing

Advertisements

June 2017 E-magazine Wednesday, Jun 28 2017 

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

-*-*-*-*-*-*-*-*-*-*-*-
More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts – not in this issue
///////////////////////////////

///////////////////////////////
Marketing advice
///////////////////////////////

For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?  e-mail us

///////////////////////////////
Computer aid!?!
///////////////////////////////

As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

July 2015 Magazine – Computer Aid Thursday, Jul 2 2015 

Do you like adopting new bells and whistles for your computer? Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/

Electronic Magazine – November 2014 v13#11: Genealogy Monday, Nov 3 2014 

Were you a Master Genealogist user? Still trying to decide what to do next? RootsMagic reports that they have the most complete TMG import available anywhere and have prepared a guide that might be helpful.